Awareness and Demand Indicators for Disney+ versus Apple TV+
Awareness and Demand Indicators for Disney+ versus Apple TV+ in 2019 / 2020
On November 2019 Apple TV+ launched, followed by Disney+ on November Both services represent flagship direct-to-consumer services, headed by a dominant tech major and a dominant media major respectively – representing the diverging strategic drivers behind the big bang moment. This report gives an early glimpse into the awareness and interest in the two competing services, commissioning approaches, and, crucially, their divergent go-to-market strategies.
Companies and brands mentioned in this report: Apple, Apple TV+, Disney, Disney+