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Canada Video Market Strong Pay-TV Market Creates A Big Appetite For Video

Report by Tim Mulligan
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The 20,000 Foot View: With a third of Canadians subscribing to traditional pay-TV, the country has a strong appetite for online video. This is demonstrated by the        of the population who are now Subscription Video On Demand (SVOD) subscribers. With the SVOD market already more than two thirds the size of the traditional pay-TV market, Canada is a litmus test for whether traditional pay-TV is able to co-exist with SVOD.  So far there the evidence indicates that the historically strong cable and satellite sector is slowly losing market share to the SVOD disruptors.

Key Findings:

  • Canada has a traditional pay-TV subscription for every        people 
  • Traditional Canadian pay-TV lost        of its subscriber base between        2015 and        2016
  • Canadian SVOD services increased their subscribers by        in 2016 to reach        million, up from        million at the end of 2015
  • Netflix accounts for        of all SVOD subscribers in Canada 
  • Combined pay-TV subscribers (traditional and SVOD) grew        from        million in        2015 to        million in        2016
  •        of Canadian        year olds watch YouTube at least monthly
  • SVOD consumption is now mainstream for        year olds with        penetration
  •        of Canada’s available SVOD services collectively only account for        of all subscribers

Companies and brands mentioned in this report: Amazon Prime, Bell Canada, CraveTV, Netflix, Rogers, Shaw, Videotron, WWE Network, Shaw, Telus, Cogeco Connexion, Facebook

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