Reports: analytics

Browse all of our reports, featuring our analysts’ expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Podcast market value chain
The next investment is the listeners

Report by Annie Langston

27 Oct 2022

£3,000.00 excl. VAT

Audio

Investments

infrastructure

Investments from major audience platforms in audio infrastructure, such as hosting platforms and advertising, kickstarted the growth of the podcast market. With the basic infrastructure now in place,...

Read more …

The Death of the Monthly Active User
Redefining User Metrics For The App Era

Report by Zach Fuller

17 Nov 2016

Mau

analytics

mobile gaming

20,000-Foot View: The Monthly Active User (MAU) metric is the default measure of digital services but its usefulness is lessening. While it offered desktop-era services a better alternative to page views,...

Read more …