Audio Reports from MIDiA Research

Reports: Audio

Browse all of our reports, featuring our analysts’ expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Music’s podcast potential
Focus on branding over discovery

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Report by Annie Langston

14 Aug 2023

£3,000.00 excl. VAT

In this hyper-fragmented entertainment consumption space, artists and labels must use every tool available to break out above the noise. Artists must diversify their content to not only promote their...

Radio WAUs
Blurring broadcast lines

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Report by Annie Langston

3 Jul 2023

£3,000.00 excl. VAT

Introduction The radio industry has traditionally thought in terms of monthly audiences and reach rather than engagement. It is time for the radio industry to start thinking in terms of weekly engagement...

US SVOD consumer podcast engagement
Audio is the new spinoff

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Report by Annie Langston

1 Jun 2023

£3,000.00 excl. VAT

Amazon Prime Video

As consumer attention fragments across platforms and content types, it is increasingly important for both streaming subscription video services and podcast creators to maximise their content reach. For...

Podcasts and gamers
How audio can propel the gaming universe

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Report by Annie Langston and Kazia Rothwell

2 May 2023

£3,000.00 excl. VAT

Beautiful / Anonymous

The rise of games-inspired content is taking entertainment by storm. This illustrates the power of not only games content itself, but the fandoms that keep it alive, revealing an audience for other entertainment...

Podcasts and music streaming
Mirrored growth

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Report by Annie Langston

3 Apr 2023

£3,000.00 excl. VAT

The economic recession, and related layoffs at major podcasting divisions, have some questioning the future of the format. However, podcasts are following a similar trajectory as music did in its transition...

Podcasts and radio
How radio can play by its own rules

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Report by Annie Langston

1 Mar 2023

£3,000.00 excl. VAT

Radio set the stage for music streaming and podcasts, only to watch them take portions of its audience. However, there is a clear opportunity for radio companies to assert themselves in the podcast market,...

Podcast videos
Format blurring expands podcasts’ future

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Report by Annie Langston

1 Feb 2023

£3,000.00 excl. VAT

format blurring

Podcasts are breaking out of traditional audio and entering the video space, as nearly a quarter of consumers now watch podcast videos monthly. Visual elements for podcasts are becoming a crucial tool...

Audiobook consumer profile
Following in podcasts’ footsteps

Report by Annie Langston

4 Jan 2023

£3,000.00 excl. VAT

Audience Insight

The audiobook market is at an important stage of its evolution. Similar to podcasts, the niche format is trying to grow amid heightened competition for consumers’ time and attention, while the looming...

The global podcast opportunity
Unlocking format growth

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Report by Annie Langston

30 Nov 2022

£3,000.00 excl. VAT

While mainstream media tends to focus on podcast growth in Western territories, understanding digital-audio consumption on a global scale will be key to future growth. Each territory has unique listener...

Podcast market value chain
The next investment is the listeners

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Report by Annie Langston

27 Oct 2022

£3,000.00 excl. VAT

Investments from major audience platforms in audio infrastructure, such as hosting platforms and advertising, kickstarted the growth of the podcast market. With the basic infrastructure now in place,...

Radio audiences
A window of opportunity

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Report by Mark Mulligan, Keith Jopling, Tatiana Cirisano and Annie Langston

25 Sep 2022

£3,000.00 excl. VAT

Business Strategy

Streaming claimed radio’s younger, music-focused audiences while podcasts are now beginning to do the same for older, spoken-word audiences. However, it is not yet determined that the impact needs to...

Content is king, distribution is queen but retention is revolutionary

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Report by Tim Mulligan and Hanna Kahlert

22 Sep 2022

Audience Insight

Retention is the new cornerstone of subscription in an era of accelerating disruption. On the 22nd of September, 2022, at 4:30 pm BST, MIDiA's lead video analyst, Tim Mulligan, will be joined by Nada Arnot,...

Podcast monetisation and remuneration
Balancing creator and platform needs

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Report by Annie Langston

22 Aug 2022

£3,000.00 excl. VAT

platform subscriptions

creator subscriptions

Audio platforms traditionally monetise through advertising and, to a lesser degree, listener subscriptions. However, with the rise of the creator economy and more creators entering the podcast space,...

Audio creators
The new creative frontier

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Report by Annie Langston

27 Jul 2022

£3,000.00 excl. VAT

podcast creators

While exclusive content deals with celebrity names signposted the audio strategy of many of the market’s big players, audience platforms are already recognising the growing importance of independent...

Audio audiences
Millennial listeners and the radio transition

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Report by Annie Langston

29 Jun 2022

£3,000.00 excl. VAT

As audio consumption steadily grows from its post-lockdown spike, it is crucial to identify the core audiences who are maintaining their listenership as the attention recession is affecting entertainment....

The Attention Recession
How inflation and the pandemic are reshaping entertainment

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Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano and Annie Langston

27 May 2022

With the recent announcement of the 0.2 million subscriber drop in Netflix’s Q1 2022 figures, and Spotify seeing slower paid user growth, MIDiA’s predicted attention recession has come into fruition....

Audio consumption
The entertainment aficionado opportunity

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Report by Annie Langston

4 May 2022

£3,000.00 excl. VAT

Audience Insight

Streaming platforms are continuing their investment in podcasting despite relatively slow adoption from listeners. Identifying enthusiastic consumer segments will be crucial to accelerating audience growth....

Audio ad opportunity
Niche targeting unlocks attention

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Report by Annie Langston

4 May 2022

£3,000.00 excl. VAT

Marketing Strategy

Podcast advertising is one of the key income sources for both audio platforms and creators alike. Ad agencies and platforms must go ever deeper with targeting capabilities by learning more about the other...

Audio audiences
Steady change

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Report by Mark Mulligan, Tatiana Cirisano and Annie Langston

28 Feb 2022

£3,000.00 excl. VAT

audio audiences

audio consumers

This report is the first preview of our new research vertical for Audio, to be formally launched later this year. Podcasts reinvigorated the audio market, bringing with it the promise of a ‘Netflix...

Podcast audiences
Competing for attention

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Report by Mark Mulligan

20 May 2021

£3,000.00 excl. VAT

podcast strategy

Product Strategy

2020 was a big year for podcasts, with increased investment, M&A activity and industry moves. Audiences grew too, but still lag behind in hype and expectation, and a portion of this growth has come...

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Showing 1 to 20 of 24 results.