How Consumers Adopt Technology
Why The S-Curve Rules

Report by Mark Mulligan

16 Nov 2016

Technology

consumer adoption of technology

consumer behavior

The 20,000 Foot View Consumers adopt technology in predictable ways, and even though technology adoption is far faster now than it has ever been, it continues to follow traditional growth patterns. Mobile...

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The Brazilian Music Consumer
Tentative Steps In An Emerging Digital Market

Report by Leo Morel

8 May 2015

£300.00 excl. VAT

brazil

brazilian music market

digital music

The 20,000 Foot View The Brazilian digital music market is still in a formative stage in contrast to developed markets such as the USA and the UK. Apple’s iTunes store only started to operate in Brazil...

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The Aficionado Impact
How Super Fans Changing Spending Patterns Are Dragging Down Music Sales

Report by Mark Mulligan

12 Feb 2015

consumer behavior

consumer behaviour

music consumers

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Music Piracy in Brazil
Assessing the Impact on Music Consumption

Report by Mark Mulligan

12 Feb 2015

£300.00 excl. VAT

brazil

brazilian music market

p2p

The 20,000 Foot View During the last decade Brazil underwent great economic advances, removing a considerable part of its population from poverty, placing them into the consumer market. Now, these Brazilian...

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Music Consumer Segmentation
From Lagging Indicators To Leading Indicators

Report by Mark Mulligan

18 Dec 2014

consumer segmentation

consumer behavior

consumer behaviour

The 20,000 Foot View Consumer music behaviour, tastes and attitudes vary dramatically. The ability to delineate discrete segments is crucial for targeting music services and for artist marketing. Over...

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Holiday Gifting
Music’s Gifting Digital Double Whammy

Report by Mark Mulligan

11 Dec 2014

consumer behavior

consumer behaviour

music consumers

The 20,000 Foot View The music industry has long placed supreme importance on the holiday season and it is a habit that dies hard. Release schedules are still geared towards the period and seasonal sales...

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Unlocking YouTube
How YouTube’s Music Key Will Impact Subscriptions

Report by Mark Mulligan and Martyn Davies

16 Oct 2014

streaming

YouTube

music videos

The 20,000 Foot View YouTube is the globe’s leading digital music service but it delivers comparatively little back to the music industry in direct revenue. Even the one billion dollars paid out in Content...

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