content Reports from MIDiA Research

The global podcast opportunity
Unlocking format growth

Cover image for The global podcast opportunity

Report by Annie Langston

30 Nov 2022

While mainstream media tends to focus on podcast growth in Western territories, understanding digital-audio consumption on a global scale will be key to future growth. Each territory has unique listener...

Social video
TikTok sets the pace

Report by Richard Broadhurst

10 May 2022

£3,000.00 excl. VAT

ad

app

consumer

Social video is optimising lean-through engagement for digital natives, with simple editing features, filters, and music. Value for younger digital natives (those aged 16-19-years-old) lies in co-creation,...

Sports Fans Consumer Trends 2019

Report by Alistair Taylor

6 Aug 2019

£3,000.00 excl. VAT

peak attention economy

attention economy

value proposition

Sports-centric subscription video on demand (SVOD) services have largely struggled to entice subscribers, based on their current value propositions which consist mainly of niche rights. Pay-TV has the...

2019-2021
Emerging New Metrics for Sports Streaming Success

Report by Alistair Taylor

14 Jun 2019

£5,000.00 excl. VAT

licensing

rights acquisition

bidding

The clock is ticking down to 2021 when the major domestic sports rights in the US and the UK will start coming up for renewal. Thus far, pureplay sports streaming video on demand (SVOD) services such...

Tech Majors Market Shares Q1 2018
Advertising and Subscriptions Power Growth

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Report by Alistair Taylor, Karol Severin, Tim Mulligan and Zach Fuller

7 Jun 2018

£3,000.00 excl. VAT

Alphabet

Amazon

Apple

In Q1 2018 advertising revenue and services revenue drove strong growth for the tech majors – Alphabet, Amazon, Apple, Facebook, with Alphabet and Apple retaining their respective leads in each of those...

Tencent Tech Investment
Pursuing Aggressive Growth in the West

Report by Alistair Taylor

29 May 2018

£3,000.00 excl. VAT

SVOD

streaming

content

Tencent, currently the fifth most valuable public company in the world, saw income from ‘other gains’ increase in Q4 2017 by 800% on Q4 2016 figures, going $149.6 million to $1.2 billion. These other...

Tencent Has Outgrown China
Now Comes The Next Phase of Growth

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Report by Alistair Taylor

30 Apr 2018

£3,000.00 excl. VAT

SVOD

streaming

content

Following the release of its fourth quarter earnings, Tencent is the first Chinese company to achieve a market capitalisation of over $500 billion, displacing Facebook as fifth most valuable global company....

Profiling The Paid Content Consumer
Music Still Leads In A Niche But Growing Sector

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Report by Mark Mulligan

15 Jan 2015

Paid Content

content

premium content

The 20,000 Foot View Paid content used to be one of the web’s backwaters. Change, however, is afoot, thanks to innovations such as app stores, tablets and media streamers. Music, video, games and books...

Reports: content