esports Reports from MIDiA Research

Reports: esports

Browse all of our reports, featuring our analysts’ expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Esports bundle
Available for a limited time

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Report by Karol Severin and Sam Griffin

12 Dec 2022

£5,000.00 excl. VAT

Games

esports

Sports

This bundle contains three of our most recent esports reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent data at...

Esports viewers update
A valuable segment with a (solvable) growth problem

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Report by Richard Broadhurst

5 May 2022

£3,000.00 excl. VAT

Vevo

Facebook

twitter

Esports currently struggle to attract consumers beyond esports enthusiasts and players of esport-centric titles. Despite growth problems, the esports viewer segment remains valuable. These consumers have...

The esports viewer dossier Q1 2021

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Report by Karol Severin

25 Jun 2021

£5,000.00 excl. VAT

subscribers

gaming

Games

The esports viewer dossier Q1 2021 covers the following for segmented esports viewers and consumer averages: Demographics and penetration Genre and sports preferences Time and money spent Service usage...

Getting serious about esports
Identifying off-season digital engagement opportunities for sports

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Report by Alistair Taylor

31 Mar 2021

£3,000.00 excl. VAT

Games

Yahoo

esports

COVID-19 has expedited the need for rights holders and teams to generate digital engagement beyond the pure play live broadcast. Games and esports became big attention economy winners during the early...

Digital consumption habits
How tomorrow’s audiences will reshape entertainment

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Report by Hanna Kahlert

24 Mar 2021

£3,000.00 excl. VAT

Streaming

discovery

discovery

Digital-first access has shaped mainstream consumption, but for digital natives, it has also shaped their core behaviours. Music consumption is now fragmented across artists, becoming a personalised,...

2020 in review
Lockdown legacy impacts on entertainment

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Report by Hanna Kahlert

24 Feb 2021

£3,000.00 excl. VAT

Streaming

Netflix

Netflix

Digital connections have filled the void left by real-world activities, globalising culture and experience. Yet this comes at the cost of deepening divides in trust and perspective. Changing economic...

Sports audiences
The Gen Z opportunity

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Report by Alistair Taylor

8 Feb 2021

£3,000.00 excl. VAT

Apple

Apple

Spotify

Digital natives are more likely to consume non-live sports than older, traditional sports fans, which presents rights holders and broadcasters with untapped potential for monetisation by harnessing and...

Sports Rights
The Great Reset

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Report by Alistair Taylor

16 Dec 2020

£3,000.00 excl. VAT

Spotify

Spotify

Video

COVID-19 exposed live entertainment as a vulnerable asset class during a global health crisis, rendering services overly reliant on live sports broadcasts as primary churn candidates. A major overhaul...

The Esports Viewer Dossier
Q2 2020

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Report by Karol Severin

28 Aug 2020

£1,499.00 excl. VAT

Games

esports

Audience Insight

The Esports Viewer DossierQ2 2020 covers: Demographics and penetration Genre and sports preferences Time and money spent Service usage Entertainment behaviours...

COVID-19 and the Vulnerability of Pure Play Sports Streaming Services

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Report by Alistair Taylor

23 Apr 2020

£3,000.00 excl. VAT

Subscriptions

US

UK

The postponement of annual competitions and major quadrennial events has highlighted just how heavily pay-TV and sport-centric streaming services’ value propositions rely on live sports. Filling schedules...

Sports Consumer Trends
The Sun Sets on Pay-TV Dominance

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Report by Alistair Taylor

6 Feb 2020

£3,000.00 excl. VAT

Video

Amazon

Facebook

With subscription video on demand (SVOD) services surpassing pay-TV penetration en route to becoming a mainstream medium, sporting consumption habits have inherently changed. Rights holders, broadcasters,...

US and UK Sports Fans
Reaching Digital Natives

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Report by Alistair Taylor

6 Dec 2019

£3,000.00 excl. VAT

Video

YouTube

Amazon

Sports as a product is feeling the squeeze of the peak attention economy. Sports fans in the traditional sense are ageing, and appealing to a younger digitally-native audience is a fundamental issue that...

E-sports
An Alternative Future for Televised Sports?

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Report by Alistair Taylor, Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

1 Apr 2019

£2,000.00 excl. VAT

Video

YouTube

Amazon

E-sports continue to gain attention, with more brands seeking to enter the space populated as it is by a succession of new leagues, competitions and teams. But for all the hype, e-sports has not yet managed...

MIDiA Data Spotlight: Esports
Emerging Markets Driving Audience

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Report by Karol Severin

2 Oct 2018

Games

esports

e-sports

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Esports are Gaining Traction in Emerging Markets Percentage of Consumers that Attend Esports Events,...

MIDiA Research Predictions 2017
The Year Of The Platform

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Report by Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

30 Nov 2016

Streaming

Streaming Music

Video

As we correctly predicted, 2016 was the year video ate the world. 2017 is going to be shaped by the battle for consumer attention through formatting and distribution wars. VR is likely to cede further...