Freemium Reports from MIDiA Research

Digital Consumer Ad Profiles
Targeting Music and Video Streamers

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Report by Georgia Meyer

28 Jan 2019

Digital music and video consumers navigate an increasingly nuanced landscape of content formats, from paywalled to ad-supported to social. Levels of engagement with new social formats vary considerably...

Pandora
Mapping Its Place in the US Streaming Market

Report by Mark Mulligan

7 Sep 2018

£3,000.00 excl. VAT

Pandora

pandora media

semi interactive radio

Pandora is the granddaddy of streaming music, clocking 10 million active users before Spotify had even gone into public beta. It remains the most widely used audio streaming service in the US, but is...

State of the YouTube Music Economy 2.0
A Turning Point for All Parties

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Report by Mark Mulligan

14 Aug 2018

£5,000.00 excl. VAT

YouTube

Vevo

music video

This report is now into its second edition, updating the most comprehensive YouTube music dataset ever compiled in order to present all sides of the argument in an objective and impartial manner. The...

Paid News
Legacy Titles and New Media Compete For Share Of Digital Voice

Report by Zach Fuller

28 Jun 2017

news

Media

new media subscriptions

In an economy based on attention, the monetisation of news in 2017 balances declining advertising revenues against a push towards building subscribers. Emerging business models and shifts in consumer...

State Of Freemium Games Q1 2017
A Comprehensive Assessment Of Freemium Game Dynamics In The Top 100 Grossing Charts

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Report by Karol Severin

28 Apr 2017

Freemium

freemium games

freemium model

The sheer importance and popularity of freemium games in the app economy is evident across the globe as they capture the lion’s share of both the top 100 grossing overall charts, as well as gaming charts...

Q4: 2016 Streaming Music Market Update
Competition Is Hotting Up

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Report by Mark Mulligan

4 Apr 2017

Music

streaming

music streaming

2015 was the year in which streaming music came of age but 2016 was the year when it hit the long anticipated milestone of 100 million subscribers, transforming the global recorded music business. 2016...

Paid Content Consumer Deep Dive
The Emergence Of A Sophisticated Audience

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Report by Zach Fuller

29 Nov 2016

Freemium

adblocking

proprietary media

In the old world, there were clear demarcations between media types, bordered with proprietary media and playback devices. However, different entertainment forms now exist in more interdependent ecosystems...

The Death of the Monthly Active User
Redefining User Metrics For The App Era

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Report by Zach Fuller

17 Nov 2016

Mau

analytics

mobile gaming

20,000-Foot View: The Monthly Active User (MAU) metric is the default measure of digital services but its usefulness is lessening. While it offered desktop-era services a better alternative to page views,...

Spotify User Profile
An Increasingly Mainstream Yet Digitally Sophisticated Audience

Report by Mark Mulligan

17 Nov 2016

Spotify

spotoify users

Spotify users

Spotify is the poster child of streaming music, having done more than any other company to grow the segment and to prove the freemium business model at scale. It has built an active user base that outshines...

Soundcloud User Profile
Male Dominated Music Sophisticates

Report by Mark Mulligan

17 Nov 2016

Soundcloud

sound cloud

soundclud

20,000 Foot View SoundCloud is in many respects the odd one out in the audio streaming landscape. While the market is dominated by major label orientated subscription services like Spotify, Apple Music,...

State Of The YouTube Music Economy
Growing Tensions As Worldviews Collide

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Report by Mark Mulligan

11 Jul 2016

£2,000.00 excl. VAT

YouTube

Vevo

music video

The 20,000 Foot View YouTube is the music platform of choice for Millennials and Gen Z and is by far the most widely used streaming service on the planet. But YouTube and music rights holders have never...

Streaming Music Discovery
When The Journey Becomes The Destination

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Report by Mark Mulligan

31 Jul 2015

Freemium

free Streaming

streaming

The 20,000 Foot View When YouTube first starting rising to prominence streaming music was still in its infancy. Thus even though royalty payments were far form setting the world alight, there was a clear...

Mobile App Economy Forecast 2015-2020
The Emergence Of A Mature Market

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Report by Karol Severin

12 Jun 2015

£1,000.00 excl. VAT

app economy forecast

mobile app economy

mobile apps

The 20,000 Foot View The global app economy is maturing. This transformation will bring a multitude of headline-worthy power shifts in the next five years. At the top, the share of global revenue will...

Mobile App Payments
Fishing For Whales And Minnows

Report by Karol Severin

12 Jun 2015

Freemium

in-app purchase

in app purchase

The 20,000 Foot View 78% of mobile app revenue is concentrated in 26% of app buyers with the majority of that revenue driven by in-app purchases. These ‘whales’ are the beating heart of the mobile...

The Mobile App Funnel
Benchmarking The Mobile App Customer Lifecycle

Report by Karol Severin and Martyn Davies

7 May 2015

£500.00 excl. VAT

user acquisition

user acquisition journey

ua

The 20,000 Foot View App companies lose users and revenue right across the user acquisition and retention process. Thus as the global app market grows the amount of lost revenue accelerates also. MIDiA’s...

Fighting Free With Free
How YouTube Usurped BitTorrent

Report by Mark Mulligan

17 Apr 2015

piracy

mobile piracy

p2p

The 20,000 Foot View Ever since Napster raised its head in 1999 the music industry has been fighting a rear guard action against free. BitTorrent picked up Napster’s baton and ran with it, begetting...

Reports: Freemium