Profiling single-player versus multiplayer gamers
A generational changing of the guard

Report by Karol Severin

31 May 2022

£3,000.00 excl. VAT

games industry

games streaming

games engagement

Though single player remains the preferred games genre for now, multiplayer modes are catching up, particularly among younger gamer segments. As audiences age, multiplayer modes will become increasingly...

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Games companies’ video opportunity
From marketing to monetisation

Report by Karol Severin

16 Mar 2022

Free Report

Games

gaming

gaming culture

MIDiAs head games analyst, Karol Severin, discusses a key games video opportunity for games companies and games video creators alike, alongside two panellists - CEO of Wormhole Labs and a Twitch content...

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Gamer consumer deep dive Q3 2021

Report by Karol Severin

23 Dec 2021

£5,000.00 excl. VAT

gaming

mobile games

games subscriptions

About this report: This report presents a deep dive into gamers across five areas: Gamer segments Console owners Services and apps Games behaviours Entertainment behaviours Including more than fifty slides...

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Games worlds
Assessing audience reach, value and relevance

Report by Karol Severin

25 Nov 2021

£3,000.00 excl. VAT

Games

games industry

games worlds

As more online games worlds enter the market, brands and marketers need to focus more on monitoring the nuances of each games world community to identify the most effective partnership opportunities....

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Gamers & entertainment merchandise

Report by Karol Severin

31 Aug 2021

£3,000.00 excl. VAT

Games

gaming

games industry

As the digital entertainment worlds grow alongside the traditional IRL entertainment world, the next step in the evolution of the entertainment industry will be to bridge the IRL & digital entertainment...

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The Games Streaming Subscription Revolution
Meet the Players

Report by Karol Severin

26 Jun 2019

£3,000.00 excl. VAT

games streaming

streaming

games subscriptions

Streaming is rewriting the games market rulebook. The games subscription landscape is undergoing foundational changes driven by a growing list of new market entrants including tech majors, telcos, leading...

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