Games Reports from MIDiA Research

Reports: Games

Browse all of our reports, featuring our analysts’ expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

The Attention Recession
How inflation and the pandemic are reshaping entertainment

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Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano and Annie Langston

27 May 2022

With the recent announcement of the 0.2 million subscriber drop in Netflix’s Q1 2022 figures, and Spotify seeing slower paid user growth, MIDiA’s predicted attention recession has come into fruition....

Esports viewers update
A valuable segment with a (solvable) growth problem

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Report by Richard Broadhurst

5 May 2022

£3,000.00 excl. VAT

Esports currently struggle to attract consumers beyond esports enthusiasts and players of esport-centric titles. Despite growth problems, the esports viewer segment remains valuable. These consumers have...

Gamer brand fandom
Assessing partnership suitability between games and entertainment brands

Report by Karol Severin

21 Mar 2022

£3,000.00 excl. VAT

Audience Insight

The 20,000 foot view Entertainment partnerships in games are booming, with games companies being approached with opportunities from all directions. This increased level of opportunity puts pressure on...

Games companies’ video opportunity
From marketing to monetisation

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Report by Karol Severin

16 Mar 2022

MIDiAs head games analyst, Karol Severin, discusses a key games video opportunity for games companies and games video creators alike, alongside two panellists - CEO of Wormhole Labs and a Twitch content...

From marketing to monetisation
The games video opportunity for games companies

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Report by Karol Severin

22 Feb 2022

£3,000.00 excl. VAT

facebook gaming

Games-related video consumption is now as big as established TV and video genres. Despite games companies providing the fuel for the games video sector (i.e., games experiences, processed into content...

NFTs and entertainment
Opportunity assessment

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Report by Karol Severin

27 Jan 2022

£3,000.00 excl. VAT

games subscriptions

NFTs are taking the media and entertainment worlds by storm, but we are still, arguably, in early-adoption stages. The media and supply-side frenzy is kicking in, posing more noise and challenge for companies...

Gamer consumer deep dive Q3 2021

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Report by Karol Severin

23 Dec 2021

£5,000.00 excl. VAT

games subscriptions

About this report: This report presents a deep dive into gamers across five areas: Gamer segments Console owners Services and apps Games behaviours Entertainment behaviours Including more than fifty slides...

Games worlds
Assessing audience reach, value and relevance

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Report by Karol Severin

25 Nov 2021

£3,000.00 excl. VAT

As more online games worlds enter the market, brands and marketers need to focus more on monitoring the nuances of each games world community to identify the most effective partnership opportunities....

Games discovery and conversion
Navigating between generations in the 2020s

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Report by Karol Severin

30 Sep 2021

£3,000.00 excl. VAT

games discovery

digital natives

The 2020s population is split between digital natives and older digital migrants, which shapes how consumers discover and convert to new games. Younger consumers are more likely to discover via channels...

Gamers & entertainment merchandise

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Report by Karol Severin

31 Aug 2021

£3,000.00 excl. VAT

As the digital entertainment worlds grow alongside the traditional IRL entertainment world, the next step in the evolution of the entertainment industry will be to bridge the IRL & digital entertainment...

The esports viewer dossier Q1 2021

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Report by Karol Severin

25 Jun 2021

£5,000.00 excl. VAT

Esports viewers

The esports viewer dossier Q1 2021 covers the following for segmented esports viewers and consumer averages: Demographics and penetration Genre and sports preferences Time and money spent Service usage...

Games subscriptions
Early market leaders and consumer profiles emerge

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Report by Karol Severin

28 May 2021

Product Strategy

games subscriptions

As games subscriptions grow, understanding gamers through the lens of their subscriptions becomes crucial. Monitoring the growth of games subscription services and the behavioural makeup of segments that...

In-game spending
Cross-entertainment product strategy

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Report by Karol Severin

30 Apr 2021

£3,000.00 excl. VAT

games product strategy

in-game spending

Games revenue growth is about to slow, with in-game spending the sector set to retain most momentum. Simultaneously, other entertainment sectors will actively seek to monetise digital fandom. Future games...

Monetising Fandom
Unlocking growth beyond games

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Report by Karol Severin

23 Apr 2021

Audience Insight

Business Strategy

Beyond gaming to cross-entertainment partnerships webinar slides - 22-04-2021

Music & Gaming
A new way to play

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Report by Mark Mulligan, Karol Severin and Keith Jopling

13 Apr 2021

In today’s music business, the consumer boom is rapidly leading to a creator bust. For the music industry to untangle itself from this dysfunctional loop, it needs to find new ways of monetizing fandom,...

Getting serious about esports
Identifying off-season digital engagement opportunities for sports

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Report by Alistair Taylor

31 Mar 2021

£3,000.00 excl. VAT

streaming sports

COVID-19 has expedited the need for rights holders and teams to generate digital engagement beyond the pure play live broadcast. Games and esports became big attention economy winners during the early...

Sports audiences
The Gen Z opportunity

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Report by Alistair Taylor

8 Feb 2021

£3,000.00 excl. VAT

Activision Blizzard

Amazon Prime Video

Digital natives are more likely to consume non-live sports than older, traditional sports fans, which presents rights holders and broadcasters with untapped potential for monetisation by harnessing and...

Music and Games Partnership Strategy
Beyond the Comfort Zone

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Report by Karol Severin

29 Jan 2021

£5,000.00 excl. VAT

music licensing

games music partnerships

in-game spending

Music companies are flocking to explore partnerships with games companies. Seeking a foothold in a fast-growing market, music companies are often looking for easy wins that fit traditional licensing models...

Next-Generation Consoles
PS5 Starts in Pole Position

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Report by Karol Severin

23 Nov 2020

£3,000.00 excl. VAT

The winter holiday season has always been important for next-generation console launches, but this one is different. Negative effects of the current recession will intensify, engagement will be less predictable...

Post-Pandemic Programming Webinar Presentation

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Report by Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

11 Nov 2020

After a period of disruption to the global entertainment landscape, many businesses have found a way to adapt to the new normal, but the recession and prospect of further pandemic peaks have created an...

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Showing 21 to 40 of 97 results.