Games Reports from MIDiA Research

MIDiA Research Predictions, 2016
Video Eats The World

Cover image for MIDiA Research Predictions, 2016

Report by Karol Severin, Mark Mulligan and Tim Mulligan

15 Dec 2015

The 20,000 Foot View This decade has been defined by accelerating innovation and disruption. With the majority of consumers now digitally connected in one way or another, new technologies have the ability...

The Mobile Web
The Lean Back Legacy

Report by Karol Severin

14 Dec 2015

mobile web

mobile browser

mobile traffic

The 20,000 Foot View Mobile is changing the face of web browsing with a sizeable portion of monthly unique website visitors having already migrated to mobile. This divides between those who visit sites...

Push Notifications
Vendor Landscape And Best Practices

Report by Karol Severin and Martyn Davies

25 Nov 2015

push notifications

notifications

in-app messaging

The 20,000 Foot View In the increasingly competitive app economy, push notifications and in-app messages are becoming crucial means of driving retention rates and other KPIs. The question is no longer...

Mobile Messaging Platforms
How Facebook’s Hedge Strategy Is Changing The Face Of Messaging

Cover image for Mobile Messaging Platforms

Report by Karol Severin and Mark Mulligan

30 Oct 2015

Mobile messaging

mobile messengers

mobile messenger apps

The 20,000 Foot View In just a few short years mobile messaging apps have become home to the largest group of digital audiences on the planet, with 4.8 billion cumulative monthly active users. Following...

App Whales And Minnows
Segmenting Mobile App Buyers

Report by Karol Severin

23 Sep 2015

app buyers

app whales

app minnows

The 20,000 Foot View Despite being small in number, app buyers are the bread and butter of the current mobile app economy accounting for the majority of global app revenue. But their behaviour is too often...

Mobile Market Country Profile: Germany
A Maturing App Superpower

Report by Karol Severin

2 Jul 2015

£400.00 excl. VAT

mobile market germany

german mobile market

german app market

20,000 Foot View The mobile market in Germany is in the middle of a consumer behavior shift. Smartphone penetration and app usage have entered the mainstream and digital content consumption on mobile is...

Mobile App Economy Forecast 2015-2020
The Emergence Of A Mature Market

Cover image for Mobile App Economy Forecast 2015-2020

Report by Karol Severin

12 Jun 2015

£1,000.00 excl. VAT

app economy forecast

mobile app economy

mobile apps

The 20,000 Foot View The global app economy is maturing. This transformation will bring a multitude of headline-worthy power shifts in the next five years. At the top, the share of global revenue will...

Mobile App Payments
Fishing For Whales And Minnows

Report by Karol Severin

12 Jun 2015

Freemium

in-app purchase

in app purchase

The 20,000 Foot View 78% of mobile app revenue is concentrated in 26% of app buyers with the majority of that revenue driven by in-app purchases. These ‘whales’ are the beating heart of the mobile...

Mobile Market Country Profile: Sweden
Sophisticated Swedes Set The Pace

Report by Karol Severin

20 May 2015

£400.00 excl. VAT

sweden

swedish mobile market

swedish app market

20,000 Foot View Sweden embraced the smartphone revolution like few other markets. Heavy investments in mobile and internet infrastructure led to one of the highest app user penetration rates in the world....

The Mobile App Funnel
Benchmarking The Mobile App Customer Lifecycle

Report by Karol Severin and Martyn Davies

7 May 2015

£500.00 excl. VAT

user acquisition

user acquisition journey

ua

The 20,000 Foot View App companies lose users and revenue right across the user acquisition and retention process. Thus as the global app market grows the amount of lost revenue accelerates also. MIDiA’s...

Mobile App Discovery
Imperfect Tools And The Overspend Or Die Dilemma

Report by Karol Severin and Martyn Davies

7 Apr 2015

£500.00 excl. VAT

supercell

Apple

uCool

The 20,000 Foot View Discovery is accentuating the app economy divide. Superstar app developers can afford TV ads and supercharged digital campaigns to distinguish their apps from the ever-growing...

Profiling The Paid Content Consumer
Music Still Leads In A Niche But Growing Sector

Cover image for Profiling The Paid Content Consumer

Report by Mark Mulligan

15 Jan 2015

Paid Content

content

premium content

The 20,000 Foot View Paid content used to be one of the web’s backwaters. Change, however, is afoot, thanks to innovations such as app stores, tablets and media streamers. Music, video, games and books...

The App Bubble Burst
The Coming App Economy Correction

Report by Karol Severin and Martyn Davies

5 Nov 2014

mobile

mobile apps

smartphones

The 20,000 Foot View In May 2014 we warned about potential risks of the Superstar App Economy. Too few apps were taking most of the revenue. Investors funded huge marketing and development budgets in a...

Content Connectors
How the Coming Digital Content Revolution Will Change Everything

Report by Mark Mulligan

12 Aug 2014

google

Apple

Amazon

The 20,000 Foot View Content Connectors, devices such as Apple TV, Google’s Chromecast, Amazon Kindle Fire TV and Roku, are set to transform the way in which mainstream consumers interact with digital...

The App Superstar Economy
Dissecting the Global App Store Marketplace

Cover image for The App Superstar Economy

Report by Karol Severin

16 Jul 2014

mobile

mobile apps

smartphones

The 20,000 Foot View Accelerating smartphone and tablet adoption around the world is supercharging an already buoyant app store economy. A combination of Apple’s tightly integrated ecosystem and Google’s...

Reports: Games