gaming Reports from MIDiA Research

Gamer brand fandom
Assessing partnership suitability between games and entertainment brands

Report by Karol Severin

21 Mar 2022

The 20,000 foot view Entertainment partnerships in games are booming, with games companies being approached with opportunities from all directions. This increased level of opportunity puts pressure on...

Games companies’ video opportunity
From marketing to monetisation

Cover image for Games companies’ video opportunity

Report by Karol Severin

16 Mar 2022

Free Report

Games

gaming

gaming culture

MIDiAs head games analyst, Karol Severin, discusses a key games video opportunity for games companies and games video creators alike, alongside two panellists - CEO of Wormhole Labs and a Twitch content...

State of the live streaming nation
Reframing the format post-lockdown

Cover image for State of the live streaming nation

Report by Tatiana Cirisano

28 Jan 2022

£5,000.00 excl. VAT

live streaming

live music

Live entertainment

The loss of touring income during the global pandemic spurred fast growth in a previously niche concert live streaming ecosystem. However, as the world begins to re-open and physical touring resumes,...

Gamer consumer deep dive Q3 2021

Report by Karol Severin

23 Dec 2021

£5,000.00 excl. VAT

gaming

mobile games

games subscriptions

About this report: This report presents a deep dive into gamers across five areas: Gamer segments Console owners Services and apps Games behaviours Entertainment behaviours Including more than fifty slides...

Gamers & entertainment merchandise

Report by Karol Severin

31 Aug 2021

£3,000.00 excl. VAT

Games

gaming

games industry

As the digital entertainment worlds grow alongside the traditional IRL entertainment world, the next step in the evolution of the entertainment industry will be to bridge the IRL & digital entertainment...

The esports viewer dossier Q1 2021

Report by Karol Severin

25 Jun 2021

£5,000.00 excl. VAT

Games

esports

Esports viewers

The esports viewer dossier Q1 2021 covers the following for segmented esports viewers and consumer averages: Demographics and penetration Genre and sports preferences Time and money spent Service usage...

COVID-19 and the Vulnerability of Pure Play Sports Streaming Services

Report by Alistair Taylor

23 Apr 2020

£3,000.00 excl. VAT

oronavirus

Pay-TV

streaming services

The postponement of annual competitions and major quadrennial events has highlighted just how heavily pay-TV and sport-centric streaming services’ value propositions rely on live sports. Filling schedules...

Battle Royale
The Monetisation Sweet Spot

Report by Karol Severin

23 Jan 2020

£3,000.00 excl. VAT

gaming

battle royale

gamer communities

Niche is the new mainstream. Battle Royale players are one of these niches – far from mainstream in terms of consumer penetration, but impactful and valuable. Across music, video, news, magazines and...

US and UK Sports Fans
Reaching Digital Natives

Report by Alistair Taylor

6 Dec 2019

£3,000.00 excl. VAT

peak attention economy

attention

engagement

Sports as a product is feeling the squeeze of the peak attention economy. Sports fans in the traditional sense are ageing, and appealing to a younger digitally-native audience is a fundamental issue that...

E-sports
An Alternative Future for Televised Sports?

Report by Alistair Taylor, Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

1 Apr 2019

£2,000.00 excl. VAT

esports

egaming

gamers

E-sports continue to gain attention, with more brands seeking to enter the space populated as it is by a succession of new leagues, competitions and teams. But for all the hype, e-sports has not yet managed...

Next Steps For Music Video
How Music Videos Miss Much Of The YouTube Opportunity

Cover image for Next Steps For Music Video

Report by Tim Mulligan

21 Jan 2016

music video

youtube music

YouTube

The 20,000 Foot View The music video has undergone a major transformation since its original conceptualization in the 1970s and commercialization in the 1980s. Originally a tool to drive sales, MTV transformed...

Reports: gaming