Social media marketing is becoming its own cultural moment

Report by Hanna Kahlert and Ashleigh Millar

31 Oct 2022

£3,000.00 excl. VAT

Media and Marketing

marketing strategy

Audiences are changing the ways they interact with entertainment, as well as how they respond to advertising and marketing designed to promote it. Audiences are increasingly creative and engage in lean-through...

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Audio ad opportunity
Niche targeting unlocks attention

Report by Annie Langston

4 May 2022

£3,000.00 excl. VAT

audio

marketing strategy

advertising

Podcast advertising is one of the key income sources for both audio platforms and creators alike. Ad agencies and platforms must go ever deeper with targeting capabilities by learning more about the other...

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Recorded music market 2021
Red letter year

Report by Mark Mulligan

17 Mar 2022

£5,000.00 excl. VAT

Music

recorded music 2021

recorded music

The 20,000 foot view MIDiA suggested in 2020 that 2021 was going to be a strong year for the recorded music market. Indeed, 2021 turned out to be the fastest-growing year in living memory, with growth...

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Games companies’ video opportunity
From marketing to monetisation

Report by Karol Severin

16 Mar 2022

Free Report

Games

gaming

gaming culture

MIDiAs head games analyst, Karol Severin, discusses a key games video opportunity for games companies and games video creators alike, alongside two panellists - CEO of Wormhole Labs and a Twitch content...

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Games worlds
Assessing audience reach, value and relevance

Report by Karol Severin

25 Nov 2021

£3,000.00 excl. VAT

Games

games industry

games worlds

As more online games worlds enter the market, brands and marketers need to focus more on monitoring the nuances of each games world community to identify the most effective partnership opportunities....

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Games discovery and conversion
Navigating between generations in the 2020s

Report by Karol Severin

30 Sep 2021

£3,000.00 excl. VAT

games discovery

digital natives

word of mouth

The 2020s population is split between digital natives and older digital migrants, which shapes how consumers discover and convert to new games. Younger consumers are more likely to discover via channels...

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Music creator tools forecast
Moving towards a hybrid future

Report by Mark Mulligan

24 Sep 2021

£5,000.00 excl. VAT

creators

Music creators

artists

Once upon a time, music software and hardware were distinct market segments, but now they are increasingly fusing into a network of hybrid creator tools ecosystems. Standalone hardware still has a vibrant...

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Gamers & entertainment merchandise

Report by Karol Severin

31 Aug 2021

£3,000.00 excl. VAT

Games

gaming

games industry

As the digital entertainment worlds grow alongside the traditional IRL entertainment world, the next step in the evolution of the entertainment industry will be to bridge the IRL & digital entertainment...

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Music marketing
Catalogue and song management

Report by Keith Jopling

26 Feb 2021

£3,000.00 excl. VAT

music marketing

insight

independent artists

The catalogue race is on Music catalogues are changing hands for serious sums of money. The race to acquire the songwriters’ share is on, and it is speeding up. However, while that race is a sprint,...

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Music Marketing
The Velocity Game

Report by Mark Mulligan

24 Aug 2020

£3,000.00 excl. VAT

Spotify

music marketing

marketing strategy

Music streaming has become so central to the functioning of the record label business model that labels are becoming beholden to streaming service optimisation. A shift towards ever-larger numbers of...

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Music Discovery
Streaming’s Growing Role

Report by Mark Mulligan

24 Aug 2020

£3,000.00 excl. VAT

Music

music discovery

music recommendations

Radio has long led music discovery and continues to do so today. However, streaming – both audio and video – are making up ground fast, especially among more engaged and younger music fans. These...

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