mobile Reports from MIDiA Research

The esports viewer dossier Q1 2021

Report by Karol Severin

25 Jun 2021

The esports viewer dossier Q1 2021 covers the following for segmented esports viewers and consumer averages: Demographics and penetration Genre and sports preferences Time and money spent Service usage...

Paid Content Consumer Deep Dive
The Emergence Of A Sophisticated Audience

Cover image for Paid Content Consumer Deep Dive

Report by Zach Fuller

29 Nov 2016

Freemium

adblocking

proprietary media

In the old world, there were clear demarcations between media types, bordered with proprietary media and playback devices. However, different entertainment forms now exist in more interdependent ecosystems...

Snapchat User Profile
Valuable, Digitally Savvy Millennials

Report by Mark Mulligan

17 Nov 2016

messenger apps

messaging apps

messaging

20,000 Foot View Snapchat represents the Millennial zeitgeist more than any other single app. It continues to engage digitally native young audiences just as much as it appeals to traditional media brands,...

Mobile Market Country Profile: France
A Maturing App Market On The Brink Of MNO Consolidation

Report by Karol Severin

29 Feb 2016

France

mobile

mobile apps

The 20,000 Foot View France is one of the leading European app markets. Like other key markets in the region, the French app market is already maturing with annual revenue and app buyer growth set to slow...

Mobile Messaging Platforms
How Facebook’s Hedge Strategy Is Changing The Face Of Messaging

Cover image for Mobile Messaging Platforms

Report by Karol Severin and Mark Mulligan

30 Oct 2015

Mobile messaging

mobile messengers

mobile messenger apps

The 20,000 Foot View In just a few short years mobile messaging apps have become home to the largest group of digital audiences on the planet, with 4.8 billion cumulative monthly active users. Following...

Radio’s Streaming Disruption
How Streaming And Smartphones Disrupt Radio Audiences

Cover image for Radio’s Streaming Disruption

Report by Karol Severin

12 Mar 2015

£500.00 excl. VAT

audio consumption

Radio

streaming

The 20,000 Foot View Along with TV, radio is one of the most pervasive media platforms on the planet. It is also still one of the key drivers of music discovery. But things are changing. Historically Radio...

The App Bubble Burst
The Coming App Economy Correction

Report by Karol Severin and Martyn Davies

5 Nov 2014

mobile

mobile apps

smartphones

The 20,000 Foot View In May 2014 we warned about potential risks of the Superstar App Economy. Too few apps were taking most of the revenue. Investors funded huge marketing and development budgets in a...

The App Superstar Economy
Dissecting the Global App Store Marketplace

Cover image for The App Superstar Economy

Report by Karol Severin

16 Jul 2014

mobile

mobile apps

smartphones

The 20,000 Foot View Accelerating smartphone and tablet adoption around the world is supercharging an already buoyant app store economy. A combination of Apple’s tightly integrated ecosystem and Google’s...

The Digitally Native Music Consumer
A Digital Native Music Behaviour Deep Dive

Cover image for The Digitally Native Music Consumer

Report by Mark Mulligan

4 Jul 2014

digital natives

digital immigrants

consumer behaviour

The 20,000 Foot View Natives and Immigrants demarcate the digital world. While Digital Immigrants bear the baggage of their analogue era past, Digital Natives have only ever know ubiquitous connectivity...

Reports: mobile