music consumers Reports from MIDiA Research

Music Consumer Behaviour Q2 2019
Fragmentation and Disruption

Cover image for Music Consumer Behaviour Q2 2019

Report by Mark Mulligan

26 Sep 2019

This report presents key trends and analysis from MIDiA’s quarterly Music Brand Tracker survey, including places of listening, streaming music activities, radio, demographics, streaming app users, time...

Music Consumer Segmentation 2016
Subscriptions Swell Aficionado Numbers

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Report by Mark Mulligan

26 Jul 2016

music consumers

consumer segmentation

music segmentation

The 20,000 Foot View Midway through the streaming transition, consumer segmentation is more complex and nuanced than ever before. The traditional methods of segmenting by spending behaviour retain a core...

The Aficionado Impact
How Super Fans Changing Spending Patterns Are Dragging Down Music Sales

Report by Mark Mulligan

12 Feb 2015

consumer behavior

consumer behaviour

music consumers

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Music Piracy in Brazil
Assessing the Impact on Music Consumption

Report by Mark Mulligan

12 Feb 2015

£300.00 excl. VAT

brazil

brazilian music market

p2p

The 20,000 Foot View During the last decade Brazil underwent great economic advances, removing a considerable part of its population from poverty, placing them into the consumer market. Now, these Brazilian...

US Music Consumer Deep Dive
The Growing Impact Of Free

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Report by Tim Mulligan

7 Jan 2015

£400.00 excl. VAT

music consumers

us music consumers

us consumers

The 20,000 Foot View The world’s largest music market continues to set the pace for digital music adoption among the large music markets. Tech savvy young Americans are increasingly embracing consumption...

Music Consumer Segmentation
From Lagging Indicators To Leading Indicators

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Report by Mark Mulligan

18 Dec 2014

consumer segmentation

consumer behavior

consumer behaviour

The 20,000 Foot View Consumer music behaviour, tastes and attitudes vary dramatically. The ability to delineate discrete segments is crucial for targeting music services and for artist marketing. Over...

Holiday Gifting
Music’s Gifting Digital Double Whammy

Report by Mark Mulligan

11 Dec 2014

consumer behavior

consumer behaviour

music consumers

The 20,000 Foot View The music industry has long placed supreme importance on the holiday season and it is a habit that dies hard. Release schedules are still geared towards the period and seasonal sales...

Decoding the Digital Consumer
An Analysis of the Digital Music Behaviour of UK Consumers

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Report by Mark Mulligan

17 Dec 2013

UK

music consumers

consumer behaviour

The 20,000 Foot View 10 years after the launch of the iTunes Store and 5 years after the launch of Spotify, digital music remains a largely niche sector, with the notable exception of YouTube. Despite...

Reports: music consumers