Video consumer monetisation snapshot Q3 2022
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, and Brazil

Report by Tim Mulligan

1 Feb 2023

£3,000.00 excl. VAT

Video

Audience Insight

Online video

Introduction This slide deck presents consumer demand for video subscription services, transactional video consumption, and advertising responsiveness. The data is pulled from MIDiA’s Q3 2022 consumer...

Read more …

MIDiA Research video subscription forecasts 2023-2030
APAC to the fore

Report by Mark Mulligan, Tim Mulligan, Perry Gresham and Ben Woods

15 Jan 2023

£7,500.00 excl. VAT

Online video

video model

subscription model

This report presents the key figures, trends, and drivers of MIDiA’s video streaming subscription forecast model. The revenue figures presented in this report are in billions of US dollars unless otherwise...

Read more …

Video Consumer Snapshot Q3 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Report by Tim Mulligan

22 Dec 2021

£3,000.00 excl. VAT

Online video

subscription video on demand

SVOD

Introduction: This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences The data is pulled...

Read more …

Consolidation and retention
How D2C is now driving video M&A strategy

Report by Tim Mulligan

30 Nov 2021

Online video

subscription video on demand

streaming video

The D2C big bang moment of 2019/2020 opened up a new offensive front for media majors as they competed with the communications and tech majors for streaming audience market share, which was previously...

Read more …

Video Consumer Snapshot Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Report by Tim Mulligan

28 Oct 2021

£3,000.00 excl. VAT

streaming

subscription video on demand

streaming video

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences. The data in this deck is pulled...

Read more …

Sci-fi video fan consumer snapshot, Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Report by Tim Mulligan

27 Aug 2021

£3,000.00 excl. VAT

Online video

YouTube

netflix

This slide deck presents sci-fi video fan consumer demand covering video services, live TV viewing, binge viewing, device viewing, YouTube consumption, and leading video services by WAU penetration. The...

Read more …

Streaming Media Consumption
Video Leads The Way

Report by Zach Fuller

22 Oct 2018

£5,000.00 excl. VAT

media consumption

Online video

Music

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

Read more …

India and China Media Trends 2018

Report by Zach Fuller

18 May 2018

£3,000.00 excl. VAT

China music industry

India music industry

streaming

China and India are undergoing significant change in their media industries. Both countries are viewed as two of the world’s potentially most lucrative economies for digital content, based upon their...

Read more …

MIDiA Research Predictions 2017
The Year Of The Platform

Report by Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

30 Nov 2016

VR

virtual reality

streaming

As we correctly predicted, 2016 was the year video ate the world. 2017 is going to be shaped by the battle for consumer attention through formatting and distribution wars. VR is likely to cede further...

Read more …

Paid Content Consumer Deep Dive
The Emergence Of A Sophisticated Audience

Report by Zach Fuller

29 Nov 2016

Freemium

adblocking

proprietary media

In the old world, there were clear demarcations between media types, bordered with proprietary media and playback devices. However, different entertainment forms now exist in more interdependent ecosystems...

Read more …

Brazil Video Market Country Profile
Social Video and Pay-TV Vie for Dominance

Report by Leo Morel

24 Aug 2016

£750.00 excl. VAT

brazil

Online video

SVOD

Brazil Video Market Country Profile: Social Video And Pay-TV Vie For Dominance Despite the current period of economic and political crises, Brazil has become one of the main digital video consumption...

Read more …

Australia Video Market Country Profile
A Sophisticated Market With Strong Growth To Come

Report by Tim Mulligan

27 Jul 2016

£750.00 excl. VAT

SVOD

australia

Pay-TV

Ranked as the 15th richest country globally by GDP per capita and with the world’s second highest smartphone penetration rate, Australia is a developed market poised at the forefront of the mobile transition....

Read more …

Video And Messaging Apps
Engaging Tomorrow’s Audiences On Today’s Platforms

Report by Tim Mulligan

30 Jun 2016

messaging apps

Online video

emerging markets

With two of the top ten largest global online video service providers now focusing on messaging services as a way to deliver video content to their highly-engaged user-base, mobile messaging services...

Read more …

Brexit Implications
How the UK's EU Exit Could Impact Media and Tech

Report by Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

28 Jun 2016

brexit

EU

Europe

The 20,000 Foot View The UK’s vote to leave the European Union sent shockwaves that will continue to reverberate across the globe for years to come. While the potential geopolitical permutations may...

Read more …

Online Video Vendor Landscape
Key Players in the Online Video Value Chain

Report by Tim Mulligan

31 May 2016

online video vendor landscape

messaging apps

Online video

20,000 Foot View 2016 is the year that online video moves to the centre of the digital economy. Any content based digital business has to adapt to demand for video among its user base and find ways of...

Read more …

MIDiA Research Predictions, 2016
Video Eats The World

Report by Karol Severin, Mark Mulligan and Tim Mulligan

15 Dec 2015

Online video

Mobile content

digital music

The 20,000 Foot View This decade has been defined by accelerating innovation and disruption. With the majority of consumers now digitally connected in one way or another, new technologies have the ability...

Read more …

Short Form Video Growth
The Rise Of Social Video

Report by Tim Mulligan

16 Nov 2015

facebook

snapchat

vessel

The 20,000 Foot View Since its launch back in 2005, YouTube has dominated online video with an audience winning combination of user generated content and corporate short form content. While YouTube is...

Read more …

User Generated Broadcast
Live Streaming Video And The Mainstream Consumer

Report by Tim Mulligan

30 Oct 2015

Live video streaming

User Generated Broadcast

Online video

The 20,000 Foot View The early adopter buzz around the launches of the live video streaming apps Meerkat and Twitter-acquired Persicope have so far failed to translate into meaningful real world adoption....

Read more …

Facebook Video
Not The Real Deal Yet But Could Still Unseat YouTube

Report by Mark Mulligan

23 Jul 2015

Online video

YouTube

facebook

The 20,000 Foot View Facebook is emerging as a serious challenger to YouTube and is building clear momentum that is giving the incumbent cause for concern in a way that few other short form challengers...

Read more …

Ownership to Access, And Back
Physical Ownership Acquires A New Value In The Digital Era

Report by Tim Mulligan

2 Jul 2015

SVOD

Physical ownership

emerging markets

The 20,000 Foot View It seems counter intuitive to suggest the physical ownership of content has an addressable market in the digital era. Despite the ubiquity of digital delivery mechanisms for premium...

Read more …