snapchat Reports from MIDiA Research

In-game spending
Cross-entertainment product strategy

Report by Karol Severin

30 Apr 2021

Games revenue growth is about to slow, with in-game spending the sector set to retain most momentum. Simultaneously, other entertainment sectors will actively seek to monetise digital fandom. Future games...

Creator culture
The song becomes the feed

Report by Mark Mulligan and Kriss Thakrar

26 Apr 2021

£3,000.00 excl. VAT

creators

Music creators

creator tools

The creator tools marketplace is creating a revolution in the culture and business of music. The third decade of the millennium represents the opening of a new chapter for the music business, with the...

Social media reboot
The rise of social 2.0 and the emancipation of the digital native

Report by Hanna Kahlert

19 Apr 2021

£3,000.00 excl. VAT

4Chan

AOL

Clubhouse

Social media is entering a new phase of innovation. Facebook’s trio of applications, alongside Snapchat, Twitter and other incumbents, still have market dominance. However, the rapid growth of TikTok,...

Sports audiences
The Gen Z opportunity

Report by Alistair Taylor

8 Feb 2021

£3,000.00 excl. VAT

Activision Blizzard

Amazon

amazon prime video

Digital natives are more likely to consume non-live sports than older, traditional sports fans, which presents rights holders and broadcasters with untapped potential for monetisation by harnessing and...

Sports Rights
The Great Reset

Report by Alistair Taylor

16 Dec 2020

£3,000.00 excl. VAT

Amazon

BT Sport

BT

COVID-19 exposed live entertainment as a vulnerable asset class during a global health crisis, rendering services overly reliant on live sports broadcasts as primary churn candidates. A major overhaul...

MIDiA Data Spotlight: Social Apps
Facebook’s Long Shadow

Cover image for MIDiA Data Spotlight: Social Apps

Report by Alistair Taylor

27 Sep 2018

facebook

social app

WAU

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Facebook Dominates Social App Usage Weekly Active Usage of Leading Social Apps, Q1 2018 Regardless...

Snap Inc Q4 Quarterly Results
Much Improved Yet Still Fundamentally Challenged

Cover image for Snap Inc Q4 Quarterly Results

Report by Tim Mulligan

12 Feb 2018

£1,500.00 excl. VAT

Snap

q4 2017

Snap Financials

Snap Inc’s Q4 results bookend the company’s dramatic first year of being a publicly listed company. 2017 was the year Snap has had to effectively admit that its rebranding as “a camera company”...

Snap Inc Q3 2017
Increasing Costs Overshadow Progress

Report by Tunde Sowande

13 Dec 2017

Snap Inc

snapchat

financial statements

Snap’s public performance has been turbulent and its stock price has been on a downward trajectory during its debut year under the forensic scrutiny of Wall Street. Share prices fell from $17 during...

Social TV Show Fandom
Nuances In Engagement Among SVOD Subscribers

Report by Tim Mulligan

24 Oct 2017

facebook

tv networks

YouTube

As the TV viewing experience becomes increasingly fragmented across the digital sphere, TV show fandom is becoming ever more nuanced. Across the five largest social apps by weekly usage, TV...

Snap Inc Q1 2017
Declining User Growth Exacerbates Rising Costs

Report by Zach Fuller

12 May 2017

snapchat

Snap Inc

Quartrly earnings

Following the release of its first earnings call since the March IPO, Snapchat creator Snap Inc has seen its stock price drop by 22% to $17.95, its lowest price since going public. The price fall reflects...

Snapchat User Profile
Valuable, Digitally Savvy Millennials

Report by Mark Mulligan

17 Nov 2016

messenger apps

messaging apps

messaging

20,000 Foot View Snapchat represents the Millennial zeitgeist more than any other single app. It continues to engage digitally native young audiences just as much as it appeals to traditional media brands,...

Video And Messaging Apps
Engaging Tomorrow’s Audiences On Today’s Platforms

Cover image for Video And Messaging Apps

Report by Tim Mulligan

30 Jun 2016

messaging apps

Online video

emerging markets

With two of the top ten largest global online video service providers now focusing on messaging services as a way to deliver video content to their highly-engaged user-base, mobile messaging services...

Short Form Video Growth
The Rise Of Social Video

Report by Tim Mulligan

16 Nov 2015

facebook

snapchat

vessel

The 20,000 Foot View Since its launch back in 2005, YouTube has dominated online video with an audience winning combination of user generated content and corporate short form content. While YouTube is...

Reports: snapchat