Spotify Reports from MIDiA Research

Reports: Spotify

Browse all of our reports, featuring our analysts’ expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Attention Economy
Media Consumption Q2 2020

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Report by Mark Mulligan

31 Jul 2020

£3,000.00 excl. VAT

Streaming

Music Subscriptions

US

This report presents MIDiA’s Q2 2020 media consumption data, exploring time and money spent by consumers during the quarter. As such, it presents a snapshot of consumer behaviour that reflects both...

MIDiA Research 2020-2027 Global Music Forecasts
Volume Trumps Value as Emerging Markets Dominate Growth

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Report by Mark Mulligan

21 Jul 2020

music revenue

Spotify

YouTube

This report presents the key figures, trends and drivers of MIDiA’s music forecast model. The figures presented in this report are retail values and in billions of US dollars unless otherwise stated....

Spotify Q1 2020 Earnings
First Signs of Pre-Recession Weakness

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Report by Mark Mulligan

29 May 2020

Spotify

Alphabet

2020 was a solid quarter for Spotify but showed early signs of COVID-19 impact across premium and especially ad supported. With a global recession looming, these may be the first signs of vulnerability...

Radio is Switched On Again
Strategies for 2020 and Beyond

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Report by Keith Jopling and Mark Mulligan

15 May 2020

Spotify

YouTube

BBC

Just what is radio? Radio is branded and produced show content known best in the form of live (or pre-recorded) broadcast. However, the definition of ‘radio’ is shifting away from the broadcast format...

India Music Consumer Behaviour
Fragmentation and Disruption

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Report by Mark Mulligan and Srishti Das

28 Apr 2020

Consumer Behaviour

Spotify

YouTube

This report presents key trends and analysis from MIDiA’s Q1 2019 India Consumer Survey, including streaming music activities, radio, streaming app users, factors driving streaming adoption and...

COVID-19
Impact on Entertainment Demand and Behaviours

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Report by Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

24 Apr 2020

Spotify

Amazon

Netflix

COVID-19 is having a clear and direct impact on the entertainment and media industries, driven by investor uncertainty – resulting in plummeting share prices – and restrictions on movement of people...

Tech Major Market Shares 2019
Amazon Powers Ahead

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Report by Mark Mulligan, Tim Mulligan, Karol Severin and Alistair Taylor

9 Apr 2020

Apple

iTunes store

Spotify

The tech majors are power players in the global digital content marketplace through a combination of their own content services, ad monetisation and control of audiences via devices, search and social....

COVID-19
The Self-Isolation Entertainment Boom

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Report by Mark Mulligan

6 Apr 2020

Streaming

Spotify

artists

Following our first COVID-19 impact report, this report deep dives into how media consumption patterns have changed in the initial weeks of COVID-19 dislocation. While it is crucial to remember that these...

COVID-19
Entertainment and Leisure Industry Impact Assessment

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Report by Mark Mulligan

20 Mar 2020

£5,000.00 excl. VAT

Apple

Spotify

artists

The spread of COVID-19, and the responses of industry and governments alike, is unprecedented. It is, however, the restrictions on movement of people along with the response of consumers and investors...

Peak Attention
Competing in a Saturated Attention Economy

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Report by Mark Mulligan and Karol Severin

11 Mar 2020

£3,000.00 excl. VAT

Apple

Spotify

Amazon

Smartphones have made media consumption more interconnected than ever and are still increasing audiences time spent with entertainment. Filling the residual audience downtime from the analogue era was...

Recorded Music Market 2019
A Thriving and Transforming Industry

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Report by Mark Mulligan

3 Mar 2020

£3,000.00 excl. VAT

music sales

Streaming

Streaming Music

With five successive years of growth, the recorded music market has transitioned from a recovering industry into a thriving business. The stars are aligning, with growing consumer demand, business model...

Spotify Q4 2019 Earnings
Great Year for Premium, Less So for Ad Supported

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Report by Mark Mulligan

29 Feb 2020

£3,000.00 excl. VAT

Subscriptions

Streaming

Streaming Music

2019 was another strong year for Spotify’s premium business, in which it saw off growing competition to retain its leading global market share. But it was also another year in which Spotify’s ad-supported...

Building Show Fandom in the Streaming Era

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Report by Tim Mulligan

13 Feb 2020

£3,000.00 excl. VAT

Apple

Spotify

Marketing

The direct-to-consumer (D2C) video big bang moment is getting into stride, with Peacock and HBO Max following Apple TV+ and Disney+ into the already-congested video streaming marketplace. TV show marketing...

Insurgents and Incumbents
How the 2020s Will Remake the Music Business

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Report by Mark Mulligan

24 Jan 2020

£3,000.00 excl. VAT

creators

iTunes

Spotify

As it enters the third decade of the millennium, the recorded music business is in rude health. Revenues are about to enter the second half of a decade of annual growth, streaming is booming, and investment...

Demand Creation
What’s the Next Big Growth Curve for Music?

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Report by Keith Jopling

14 Jan 2020

labels

Spotify

Marketing

Over the past 40 years the music industry has seen highs and lows, mirroring the careers of many of the legacy artists the industry plays host to. The most spectacular successes in the music business,...

Music Subscriber Market Shares 3.0
The Big Three Dominate

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Report by Mark Mulligan

17 Dec 2019

£5,000.00 excl. VAT

Subscriptions

Streaming

Music Subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from Q4 2015 to Q2 2019 for 23 streaming...

YouTube Music Curators
Media Assets or Next-Gen Labels?

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Report by Zach Fuller

13 Dec 2019

£3,000.00 excl. VAT

Spotify

music publishing

YouTube

The rise of the YouTube channel curator was one of the defining stories in music throughout the 2010s, and yet in the era of global success stories such as Kondzilla and T-Series, their place in the music...

The Paywall Paradox
Ring Fencing Advertising’s Most Valuable Consumers

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Report by Mark Mulligan

12 Dec 2019

£3,000.00 excl. VAT

Spotify

Marketing

Amazon

The 20,000 Foot View Music and video subscribers are the most influential technology and brand advocates amongst their peer groups and are therefore the most valuable users for advertisers and brands to...

20/20 Vision
MIDiA Research Predictions 2020

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Report by Alistair Taylor, Amanda Stears, Karol Severin, Keith Jopling, Mark Mulligan, Tim Mulligan and Zach Fuller

10 Dec 2019

£5,000.00 excl. VAT

Apple

Spotify

discovery

The 20,000 Foot View In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media, brands, marketing, games and...

Spotify Podcast Strategy
Strong Start, Long Way to Go

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Report by Mark Mulligan

28 Nov 2019

£3,000.00 excl. VAT

Spotify

Spotify

Pandora

Spotify has bet big on podcasts, viewing them as a means to multiple strategic ends. After a number of major acquisitions, Spotify is beginning to deliver meaningful audience and revenue numbers. Though...

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