Spotify Reports from MIDiA Research

Headphones Market Shares
Apple Takes the Lead

Cover image for Headphones Market Shares

Report by Mark Mulligan

15 Oct 2018

Headphones are the physical manifestation of streaming music. With the focus of listening shifted from home speakers to smartphones, headphones have become ubiquitous. But, whereas convenience was...

Marketing to Streaming Subscribers
Engaging with Social Stories and Smart Speakers

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Report by Georgia Meyer

10 Oct 2018

Spotify

YouTube

Amazon

The most valuable consumers to advertisers increasingly spend time with digital content that sits behind a paywall. Music and video subscribers are particularly valuable due to the influence they have...

The Paywall Challenge
Locking Away Digital’s Most Valuable Consumers

Report by Georgia Meyer

21 Sep 2018

Spotify

YouTube

Soundcloud

Music and video subscribers are the most influential amongst their peer groups and are some of the most valuable segments for advertisers and brands. The fact that they spend an increasing portion of...

Quarterly Digital Content Trends: Q2 2018

Report by Mark Mulligan

18 Sep 2018

£3,000.00 excl. VAT

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

Music Streaming Services Market Shares
H1 2018 Subscriber Share Update

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Report by Mark Mulligan

13 Sep 2018

£2,000.00 excl. VAT

Subscriptions

Streaming

Music Subscriptions

This report provides a global level mid-year update to MIDiA’s Music Subscriber Market Shares report, presenting H1 2018 figures. Key Findings Music subscribers grew by 16% in the first half of 2018...

Pandora
Mapping Its Place in the US Streaming Market

Report by Mark Mulligan

7 Sep 2018

£3,000.00 excl. VAT

Streaming

Streaming Music

Apple

Pandora is the granddaddy of streaming music, clocking 10 million active users before Spotify had even gone into public beta. It remains the most widely used audio streaming service in the US, but is...

Streaming Services Market Shares 2.0

Report by Mark Mulligan

30 Aug 2018

£5,000.00 excl. VAT

Subscriptions

Streaming

This report includes the key findings of MIDiA’s Global Music Subscriber Market Share Model in which we present the subscribers, revenues and market shares of streaming services in more than 20 different...

India’s Digital Consumers
Race to Win The Next Billion Intensifies

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Report by Georgia Meyer

24 Aug 2018

£5,000.00 excl. VAT

Spotify

google

Facebook

A large portion of the globe’s next one billion digital consumers are going to come online in India. These consumers are characterised by swift adoption of digital spending habits, having leapfrogged...

State of the YouTube Music Economy 2.0
A Turning Point for All Parties

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Report by Mark Mulligan

14 Aug 2018

£5,000.00 excl. VAT

Streaming

Streaming Music

Spotify

This report is now into its second edition, updating the most comprehensive YouTube music dataset ever compiled in order to present all sides of the argument in an objective and impartial manner. The...

Tech Majors Market Shares Q2 2018
A Tale of Mixed Fortunes

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Report by Alistair Taylor, Karol Severin, Tim Mulligan and Zach Fuller

10 Aug 2018

Apple

Spotify

YouTube

Q2 2018 delivered contrasting milestones for the tech majors with Apple becoming the first company to have a trillion-dollar market capitalisation while Facebook simultaneously saw the single biggest...

Spotify Q2 2018 Earnings
More Needed from Emerging Markets and Ad Supported

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Report by Mark Mulligan

30 Jul 2018

£3,000.00 excl. VAT

Subscriptions

Streaming

Streaming Music

Spotify’s Q2 2018 earnings show continued solid progress across most of its performance metrics. However, investor scrutiny is intensifying, especially with the growing subscriber arms race in the US...

Quarterly Digital Content Trends: Q1 2018

Report by Mark Mulligan

29 Jun 2018

£3,000.00 excl. VAT

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

UK Gamer Profile
Digital Entertainment Natives

Report by Karol Severin

18 Jun 2018

£3,000.00 excl. VAT

Apple

Spotify

YouTube

Mobile and PC gamer penetration declined slightly in the UK between Q4 2016 and Q4 2017. Meanwhile, console ownership did not grow either, attesting that the market is constrained by the impending peak...

The Outlook for Music Catalogue
Streaming Changes Everything

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Report by Mark Mulligan and Zach Fuller

14 Jun 2018

£3,000.00 excl. VAT

Spotify

Amazon

Napster

Catalogue was a real money spinner for the music industry throughout the sales era. First it underpinned the CD boom (convincing music fans to re-purchase old albums they already owned on prior formats)....

Tencent Tech Investment
Pursuing Aggressive Growth in the West

Report by Alistair Taylor

29 May 2018

£3,000.00 excl. VAT

Streaming

Spotify

revenue

Tencent, currently the fifth most valuable public company in the world, saw income from ‘other gains’ increase in Q4 2017 by 800% on Q4 2016 figures, going $149.6 million to $1.2 billion. These other...

Global Music Distribution
A Buyer’s Market

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Report by Mark Mulligan

25 May 2018

£3,000.00 excl. VAT

labels

Spotify

record labels

The internet was supposed to be the great leveller, enabling smaller artists and labels to reach global audiences in a way not previously possible. But, it turns out that getting music to these global...

India and China Media Trends 2018

Report by Zach Fuller

18 May 2018

£3,000.00 excl. VAT

Streaming

Spotify

Saavn

China and India are undergoing significant change in their media industries. Both countries are viewed as two of the world’s potentially most lucrative economies for digital content, based upon their...

Spotify Q1 2018 Earnings
Steady Course But Is It Enough?

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Report by Mark Mulligan

7 May 2018

£3,000.00 excl. VAT

Subscriptions

Streaming

Streaming Music

On the 2 May 2018 Spotify released its first quarterly earnings. The results fundamentally represent a continuation of the figures presented in Spotify’s F1 filing and show strong results across most...

Tencent Has Outgrown China
Now Comes The Next Phase of Growth

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Report by Alistair Taylor

30 Apr 2018

£3,000.00 excl. VAT

Streaming

Spotify

Amazon

Following the release of its fourth quarter earnings, Tencent is the first Chinese company to achieve a market capitalisation of over $500 billion, displacing Facebook as fifth most valuable global company....

Profiling Chinese and Indian Gamers

Report by Karol Severin

18 Apr 2018

£3,000.00 excl. VAT

Spotify

YouTube

Saavn

Gaming in China and India is much further away from the mainstream than in key English-speaking markets. Gamers in both countries however form a highly digitally sophisticated, engaged and spending addressable...

Reports: Spotify