Unlocking mainstream AVOD
The silver streamer catalyst

Report by Tim Mulligan

31 Jul 2021

£3,000.00 excl. VAT

AVOD

Silver Streamer

demographics

Ad-supported video on demand (AVOD) has been championed as the free-to-access equivalent of subscription video on demand (SVOD). However, for AVOD to become the digital successor to free-to-view TV it...

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Consumer Engagement
Building Sustainable Brands in 2020 and Beyond

Report by Hanna Kahlert

20 Apr 2020

brands

engagement

targeting

Brands have an ongoing engagement problem. No matter how much data they use or how targeted they go, competition is fierce, consumer attention is saturated, and all usage comes at the expense of time...

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Four Marketing Principles for the Digital Economy
1.0

Report by Georgia Meyer

14 Mar 2019

£2,000.00 excl. VAT

Digital economy

reach

relevance

The ascent of the digital economy has resulted in a radical change of marketing principles, the consequences of which have not yet been sufficiently understood. This report outlines four marketing principles...

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Digital Consumer Ad Profiles
Targeting Music and Video Streamers

Report by Georgia Meyer

28 Jan 2019

£5,000.00 excl. VAT

Paywalls

ad-supported

Freemium

  Digital music and video consumers navigate an increasingly nuanced landscape of content formats, from paywalled to ad-supported to social. Levels of engagement with new social formats vary considerably...

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Managing Fandom
Competing For Audience Attention Across Content Formats

Report by Georgia Meyer

16 Nov 2018

gamers

console gamers

mobile gamers

In the distributed digital landscape audience overlaps are sometimes unexpected and nuanced; the competition for attention goes beyond the simple binary choices of one TV show or another – i.e. video...

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India’s Digital Consumers
Race to Win The Next Billion Intensifies

Report by Georgia Meyer

24 Aug 2018

£5,000.00 excl. VAT

music streamers

messaging app users

video subscribers

A large portion of the globe’s next one billion digital consumers are going to come online in India. These consumers are characterised by swift adoption of digital spending habits, having leapfrogged...

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Advertising in China
Reaching the Most Digitally Savvy Consumers

Report by Georgia Meyer

24 Jul 2018

£3,000.00 excl. VAT

music streamers

messaging app users

video subscribers

Streaming, both music and video, are in the early follower phase of consumer adoption in China. While they are still niche consumer segments, their behaviours will become more widely adopted. Chinese...

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