The Emerging Video Content Bubble

Report by Tim Mulligan

26 Sep 2017

£3,000.00 excl. VAT

netflix

Amazon

facebook

Subscription Video On Demand (SVOD) services like Netflix, Amazon and Hulu have spurred a scripted drama renaissance and, in doing, so have trigged a content licensing arms race. Traditional TV networks...

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YouTube Q2 2017
Quietly Bigger And Better Than Ever

Report by Tim Mulligan

31 Jul 2017

£750.00 excl. VAT

YouTube

facebook

YouTube consumers

The announcement in June 2017 that YouTube had 1.5 billion monthly logged-in users was the first official user number since the 2013 tally of One billion unique monthly users. This metrics reticence stands...

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State Of The YouTube Nation
A Definitive Assessment Of The Global Youtube Economy

Report by Tim Mulligan

28 Apr 2016

£1,000.00 excl. VAT

YouTube

YouTube Channels

video streaming

The 20,000 Foot View The YouTube landscape is changing. While North America still dominates in terms of channel subscribers and views, the second places for these metrics are now held by Latin America...

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YouTubers Go Mainstream
How YouTubers Are Spreading Their Social Wings

Report by Tim Mulligan

31 Mar 2016

YouTube

youtubers

Content Creators

The 20,000 Foot View Views of the top 100 YouTube channels doubled from 184 billion in February 2015 to 372 billion in October 2015. At the same time, the number of subscribers to the top 100 channels...

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Next Steps For Music Video
How Music Videos Miss Much Of The YouTube Opportunity

Report by Tim Mulligan

21 Jan 2016

music video

youtube music

YouTube

The 20,000 Foot View The music video has undergone a major transformation since its original conceptualization in the 1970s and commercialization in the 1980s. Originally a tool to drive sales, MTV transformed...

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YouTube Disruptors
The Companies That Aim To Challenge YouTube In Its Second Decade

Report by Tim Mulligan

10 Mar 2015

YouTube

Personality Brand

YouTube Native Stars

The 20,000 Foot View YouTube’s supercharged success over the last decade shows signs of having created a monopolistic mindset in the company that leaves it ripe for disruption. Its runaway success as...

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YouTube Channel Growth
How Native Content Strategies Will Underpin Success

Report by Tim Mulligan

5 Mar 2015

£300.00 excl. VAT

YouTube

10th anniversary viral stars

traditional media content producers

The 20,000 Foot View YouTube’s first decade established the video category that is still widely referred to as short form video, even though it is only music videos that any longer cling religiously...

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YouTube Channels
How YouTube Stars Build Engaged Audiences

Report by Tim Mulligan

5 Mar 2015

£300.00 excl. VAT

YouTube

YouTube Native Stars

viral stars

The 20,000 Foot View With 1 billion monthly users, YouTube is the third most popular online destination globally making it the world’s de facto pure play video destination. A whole generation has grown...

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