DAZN 2019 Financials and Subscriber Deep Dive Domestic Rights Key to Unlocking Audiences
The 20,000 Foot View: DAZN’s 2018 financials highlighted the difficulty in encouraging consumer adoption of a digital live sports proposition with a limited portfolio of sports rights. 2019 marked a year of consolidation and growth. DAZN learnt quickly that without premium domestic content it is difficult to penetrate competitive markets effectively. This report presents key figures from MIDiA’s DAZN revenue and subscriber model. The full dataset is published alongside this report, with results across its nine markets of operations, additionally including quarterly consumer data reported in MIDiA’s proprietary survey.
- 2019 was year of strong growth for with revenues increasing year-on-year from in 2018 to million in and subscribers up
- Contributing to growth was the successful launch DAZN in its eighth and markets Spain and Brazil
- DAZN’s leading Japan, accounts for the largest of revenues with million, with subscribers accounting for of its base
- DAZN’s Italian accounted for of company revenues, on 2018 to million in
- In 2019, Italian consu mers watched Serie driving DAZN’s weekly average user to with of DAZN subscribers Serie A
- DAZN’s US grew in 2019, accounting for of global revenues
- DAZN’s leading for subscribers in 2019 was with million subscribers, accounting for its global subscriber base
- DAZN’s German is the most likely to the strongest resilience during the due to its growing portfolio premium domestic content
- With J-League in Japan, Serie A in and a burgeoning German proposition, is becoming a compelling choice sports fans as we approach for sporting rights in 2021
Companies and brands mentioned in this report: Access Industries, Bayern Munich, BT, Bundesliga, DAZN, Financial Times, Golden Boy Promotions, J-League, Matchroom Sports, MLB, NFL, Perform Group, Serie A, Sky, Sky Deutschland, UEFA Champions League (UCL), UEFA Europa League, UEFA Nations League, Warner Music
This report showcases the data from MIDiA Research’s DAZN revenue and subscriber model (a full dataset is published alongside this report). The data refers to full-year 2017 to 2019. Therefore, impact is not reflected in these numbers. This pre-COVID picture reflected a strong growth year for the streaming service, having launched in several new markets in 2019 and building out compelling value propositions in existing markets supported by acquisitions of premium domestic rights. While the early indications are that subscriptions have proven to be relatively resilient during lockdown, the pandemic-enforced postponement of live sports has hit sport-centric services the hardest without meaningful content to provide to subscribers, subsequently presenting a significant risk that growth may slow (and even decline) in 2020, with churn increasing during the recession.