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Global Music Forecasts 2014 to 2019 The Shift To The Consumption Era

Report by Mark Mulligan
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The 20,000 Foot View

2013 was the recorded music industry’s        successive year of revenue decline. The prolonged death rattle of the CD continues to drag the global market down with it and things just got worse with the paid download entering its own tailspin. Streaming and Subscriptions are the great hope and are growing at unprecedented rates.  But the        products are not enough on their own, affordable mass market products are needed too. Even with them global music revenues will still decline slightly for the next five years. Without them revenues will shrink at pace and scale. 

Key Findings

  • We are entering the fourth phase of digital music, one that will be defined by curation, programming and affordable subscription pricing.
  • Between 2008 and 2013 the global recorded music market declined by        from        billion to               revenues will drop by a further        dragged down by a        fall in Japan, the world’s second largest music market.
  • Streaming and Subscription revenue is strongest in the markets where there was never a strong paid download sector.
  • The outlook is a story of revenue transition and incumbent revenue decline: physical revenue will decline by        by 2019 while Streaming and Subscriptions transition will help drive download revenues down by        over the same period.
  • Despite revenue decimation the CD will remain a hugely important product, with physical accounting for        of global revenue in 2019. 
  • Similarly, despite download revenue decline, download buyers will remain the majority in 2019, declining by just        between 2013 and 2019.
  • Mass Market Subscriptions will transform the binary choice between Premium and Ad Supported into a hierarchy of opportunity.
  • Telco bundles will be the other crucial tool for monetizing the mainstream music consumer.
  • Ad Supported will bring scale and improved but still modest ARPU:        by 2019, compared to        for Premium Subscriptions and        for Mass Market Subscriptions.

Companies mentioned in this report: Spotify, MusicQubed, blinkBox Music, Telia, Wimp, Telenor, TDC Play, TDC, Deezer, France Telecom, Napster

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