Global Video Forecast 2015-2020 Subscriptions Come Of Age
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The 20,000 Foot View
2015 to 2020 will be a transformational period for the video sector. Accessing TV content online will become mainstream as video penetration reaches by 2019. Despite solid adoption of subscription and video sharing services, it will be the migration of mass-market TV online that will drive the explosive growth. Growth will be fuelled primarily by emerging market consumers coming online and by-passing analogue era means of consumption. Video is perfectly positioned to leverage the entertainment and transactional needs of the emerging market consumer, rendering the debate about cord–severing and cord-nevers irrelevant. Key Findings
- Global video penetration will go mainstream in 2019 when it reaches
- Global video revenues are set to more than triple by 2020 to reach billion
- North America’s video revenue market share in 2014 will reduce to in 2020
- Video Revenues outside North America and Europe are set to nearly double to of the market by 2020
- Subscription Video On Demand (SVOD) penetration will more than double but will remain niche reaching globally by 2020
- Global SVOD ARPU will only experience a marginal increase over the same period
- Global Video advertising revenues will increase by between 2015 and 2020 driven by a increase in video ad revenues