India and China Media Trends 2018

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The 20,000 Foot View:  China and India are undergoing significant change in their media industries. Both countries are viewed as two of the world’s potentially most lucrative economies for digital content, based upon their spectacular GDP per capita growth rate and their billion-plus respective populations. However, both countries are undertaking  distinct  growth trajectories reflecting the national imperatives of the two states: China has effectively locked out  international competition for its media industry, while India has readily adopted international services into its highly-competitive media landscape. Uniting the two markets is the shared experience of having mobile first consumers engaging with media and entertainment options for the first time in their nation’s history. 

Key Findings

• While streaming globally accounted for        of all recorded music industry revenue in 2017, in India it was        and China,       
• China and India’s combined music revenue increased by        between 2014 and 2017, nearly triple the rate of the entire global music industry in the same period
• No paid monthly subscription service has more than        penetration in China or        in India, compared to Netflix’s        penetration in the US and        in the UK
• Despite being blocked,        of China’s internet users claim to access Netflix
       of Indian internet users use Netflix despite the fact it only launched in the country in early 2016        and        of Chinese and Indian consumers pay for more than three digital subscriptions

Companies and brands mentioned in this report: Amazon, Baidu, BesTV, China Radio & TV, China Telecom, Deezer, Eros Now, Hotstar, Hungame, IQiYi, Kugou, Kuwo, Netease, Netflix, QQ Music, Saavn, Sohu Video, Spotify, Star, Tencent Music, Xami, Youku Tudou