Nightlife in the new normal Remote work shifts the entertainment balance
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20,000 foot view: Coronavirus pandemic work patterns are now ingrained in the United States, where of consumers work from home and a fifth are hybrid workers. In the ‘new normal’, home workers spend less time on both digital and in-person entertainment compared to those who commute. Entertainment companies must monitor and action this development and its effects to remain relevant and competitively positioned.
of US consumers work from home, and commute five or more days weekly
- Hybrid working is niche at penetration, but its younger skew suggests future growth
- Commuters spend more time on music, video steaming, and games combined than home workers
- Work from home adversely impacts music the most, as home workers spend less time listening to music than commuters
- Weekly, consumers spend more than times longer on digital entertainment hours) than nightlife hours)
- Time spent on nightlife increases with annual income up until approximately after which the rate of increase effectively plateaus
- Live performances are more popular among higher earners, helping at least partially insulate the live sector from the recession
- Commuters spend more time on nightlife than home workers
- Nightlife follows a bell curve with age, where the oldest and youngest consumers are least engaged
- By contrast, 20-24-year-olds spend the most time weekly hours) on music, video streaming, and games
Companies and brands mentioned in this report: Apple Music, Apple TV, Amazon Music, BTS, Disney+, J Balvin, McDonald’s, Netflix, Nike, Roblox, Saweetie, Thursday Night Football, Travis Scott, Twitter