Q1 2020 UK Sports Betting Consumer Engagement Snapshot

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Methodology: This mini report is a review of trends and data on sports betting from        2019 to        2020 in the leading English-speaking markets of the US, UK, Canada, and Australia, with a focus on UK sports betters. MIDiA Research conducts quarterly surveys in key markets to gain insight into self-reported consumer trends in sports engagement through content, merchandise and fandom.

Key Insights

• The UK has the highest penetration for sports betting, rising from        in        2019 to        in        2020
• UK sports betting engagement peaks among the        year old age group at        The        demographic also accounts for the largest number of sports betters at        of the total segment
• UK sports betters over index compared to the consumer average for income among the        plus range
• UK sports betters over index for both streaming behaviours and linear TV consumption; they’re more over twice as likely as the consumer average to have multiple digital subscriptions
• UK sports betters over index for Android usage but under index for iOS usage
• UK sports betters are twice as likely as the consumer average to view the English Premier League and the UEFAS Champions League
• Sports betting is an area of increased focus for leagues looking to offset the        collapse in broadcast rights revenues