Reports Media & Marketing

Quarterly Digital Content Trends: Q4 2017

Report by Mark Mulligan
Cover image for Quarterly Digital Content Trends: Q4 2017
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The 20,000 Foot View:  In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between        2016 and        2017 across music, video, games and social. 

Key Findings

  • Most streaming music apps saw a dip in Weekly Active User (WAU) penetration in        2017
  • YouTube lost four percentage points of its music WAUs, dropping to        Spotify was down        points to        while Amazon was down two points to       
  • At a country level Apple Music was up two points in the UK, while most music apps were up one point except YouTube, which was up two points
  • Most social apps were either slightly down or flat in       
  • Snapchat’s only growth market was the UK where WAUs were up three points to        while Twitter fell four points (also in the UK)
  • Netflix continued its long-term quarter-on-quarter growth pattern, up one point to        in               four points higher than one year prior
  • Leading local Subscription Video On Demand (SVOD) services also gained a point in        reaching an average of        WAU, with Hulu the highest at        US WAU
  • Holiday season gifting saw CD buyer penetration temporarily lift one point, while radio continued to decline, down to        from        one year prior
  • Streaming activity, including playlists remained flat, indicating that playlists may never acquire the kind of reach in music that binge watching has for video
  • Some gaming activity picked up slightly in        2017 but the longer-term trend remains one of secular decline as we near peak in the attention economy

Companies and brands mentioned in this report: Amazon Prime Music, Amazon Prime Video, Apple Music, Deezer, Dubsmash, Facebook, Facebook Messenger, Google Play Music All Access, Hulu,, Instagram, iPlayer, Minecraft, Mobile Strike,, Music Messenger, Netflix, Now TV, Pinterest, Snapchat, Snap Inc, Soundcloud, Spotify, Stan, Tidal, Twitter, WhatsApp, YouTube

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