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Southeast Asia Video Streaming Deep Dive

Report by Amanda Stears
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The 20,000 Foot View: Video streaming services in Southeast Asia first appeared in 2015 and have evolved into the main video consumption platforms for local consumers. With a combined population of        million, and a combined GDP of        trillion, Thailand, Malaysia and Indonesia represent sizeable and attractive growth markets for streaming services. The largest players by subscriptions are Netflix, iflix and Viu. Streaming services are competing for growth through a mix of revenue models: subscription video on demand (SVOD), advertising video on demand (AVOD), and a hybrid of both. Global SVOD giants Netflix and Amazon Prime Video are both constrained by localisation strategies in both content and features, allowing local incumbent services resilience and rich opportunities for the new direct to consumer        entrants coming to market in       

Key Findings

  • Asia Pacific experienced a        increase in mobile broadband subscriptions, from        billion in 2014 to        billion in 2018
  • Europe had        million mobile broadband subscriptions in 2018, a smaller growth from 2014 at       
  • Asia Pacific’s mobile broadband subscription penetration rate grew from        in 2014 to        in 2018
  • Iflix Malaysia grew from        subscribers in 2016 to        million in 2017
  • Viu Malaysia gained        subscribers during its launch in 2016 and increased its subscriber base by        in 2017
  • Viu and iflix saw over        growth in subscribers in the first year of their launches in Malaysia, Thailand and Indonesia, while Netflix only had a        growth
  • Indonesia is forecasted to have        million SVOD    subscribers by end of 2023
  • By 2020, Thailand will overtake Malaysia in number of SVOD subscribers by almost       
  • Indonesia will increase its SVOD revenue by        from 2019 to 2023
  • Indonesia had a        smartphone adoption in 2018, up from        in 2016 
  • Malaysia had an        uptake in smartphone adoption from        in 2016
  • Indonesia’s total TV advertising revenue increased by        in 2018 to        billion

Companies and brands mentioned in this report:  Advanced Service Info (AIS), Amazon Prime Video, Apple TV, BeIN, CJ ENM, Catcha Group, Catchplay, Dim Sum, Disney, Football Malaysia Limited Liability Partnership, GoPay, Grab, GrabBike, HOOQ, iflix, Indosat Ooredoo, JTBC, KBS, Klikfilm, Maxis, Netflix, PLDT Inc, Telekomsel, Uber, Viu

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