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State Of The Streaming Nation A Comprehensive Assessment Of The Global Streaming Music Market

Report by Mark Mulligan
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The 20,000 Foot View 2015 was the year in which streaming music came of age, with robust growth from market leader Spotify and the rapid ascent into second place of new entrant Apple Music. Though questions remain about the commercial viability of the model right across the value chain, there is no doubt that momentum is now with streaming. The picture across the globe though is one of stark contrasts with wildly differing rates of adoption, strong variations in pricing and key players across different regions. This report provides the definitive assessment of the global streaming market with exclusive supply and demand side data alongside market analysis.

Key Findings

  • 2015 was the year that streaming came of age; however, YouTube remains the main game in town, with video outpacing audio streams in the US and UK
  • Subscriptions account for        of streaming revenue but        of users
  • North America and Europe dominate global revenues but Asia is catching up
  • North American and European services also dominate except in Asia
  • Streaming now represents        of all recorded music revenues
  • Total streaming revenue will grow from        billion in 2015 to        billion in 2020, a growth of       
  •        of consumers regularly watch music videos on YouTube, making it the most widely adopted digital music activity
  • Subscriptions skew male -        of music subscribers are male compared to        of free streamers
  • Streaming markets are evolving at highly diverse rates across the globe
  • The global music subscriber landscape grew by        million in 2015, up from        million to        million
  • Overstating by music services and ‘zombie’ accounts for around        million subscribers so the active ‘actual’ subscriber number is nearer        million
  • Spotify’s leading        market share was        points up on 2014
  • Free streaming services account for        billion users but the number of unique active free users is        million 
  • Only        million subscribers are on tiers priced below        a month
  • The majority of free music streamers are on demand users 
  • Streaming is helping create a twin speed music market with the gap between tech enthusiasts and the mainstream widening all the time

Companies mentioned in this report :        AccuRadio, Amazon Prime Music, Apple Music, Celcom, Cubo Music, Deezer, Digitally Imported, Google Play Music, Groove, iHeart Radio, iTunes Radio, KKBOX Music, Line Music, MelON, Ministry of Sound, Mix Radio, Mixcloud, MTV Trax, Muve Music, Pandora, Pandora One, Psonar, QQ Music (Tencent), Rdio, Rhapsody, Rhapsody unRadio, Saavn, Simfy, Slacker, Slacker, Songza, Sony Music Unlimited, SoundCloud, Spotify, TDC Play Musik, TIDAL, Vevo, Yonder, YouTube

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