Streaming Media Consumption Video Leads The Way

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The 20,000 Foot View: In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between        2017 and        2018 across music, video, games and social. 

Key Findings

• Amazon Prime Video users        are more likely to have multiple video subscriptions than Netflix subscribers       
       of        year olds consume SVOD content either through their own subscription or a subscription that someone else pays for
• Only        of consumers expressed a concern that it was increasingly inconvenient to subscribe to multiple services in order to access particular shows
• Only        of        year olds and        of 20–24 year olds say they pay for Amazon Prime Video
       of        year olds and        of 20–24 year olds in say they pay for Netflix        of        year olds identify as having left the TV ecosystem almost entirely in favour of video streaming services
• Weekly active use of Amazon Prime Video was largely stagnant since        2016, hovering around the        mark
• Netflix’s weekly active users increased from        to       
• At        penetration, the car has a wider scope of music listenership than the home speaker        or the smartphone       
• Streaming services face an uphill battle to gain ground in radio’s influential domain

Companies and brands mentioned in this report:        Century Fox, Amazon Prime Video, Apple, AT&T, Comcast, Disney, Netflix, Sirius XM, Spotify, Warner Media, YouTube