The Sports Video Landscape Sports Streaming Services in a Digital First Ecosystem
20,000 Foot View: The dip on the English Premier League (EPL) rights deals compared to the deal highlighted the decline in value for sports broadcast rights. In light of this downturn and a fall in the consumption of sports content on traditional linear TV, moves are being made into the subscription video on demand (SVOD) space, with Disney’s new direct-to-consumer flagship sports SVOD service ESPN+ leading the charge. This has led to an influx of digital rights deals, taking distribution away from the traditional broadcasters, as competition for the attention of sports consumers intensifies. These current international rights deals for premium content, although disrupting the landscape, are merely the precursor to a major shift in sporting rights.
- TV sports declined from in 2017 to 2018, across US, UK, Australia Canada
- US TV viewing declined from in 2017 in 2018 of those who regularly watch sports on TV in the US, UK, Australia and Canada are aged over
- Only of aged between in the US, Australia and Canada regularly watch on TV as of 2018
- Cord cutting in the US, UK, Australia Canada was in 2018 of cord cutters in the US, UK, Australia and Canada are aged
- US, UK, and Canada household pay-TV subscriptions from in 2017, down to 2018
- EPL rights between 2016 and 2018, leading the acceptance of a digital bid to stream live games for the first time
- Sky’s share the EPL rights deal decreased, only of the games for with in
Companies and brands mentioned in this report: Allsvenskan, Amazon, Amazon Prime, Amazon Prime Video, BBC, BBC iPlayer, Bellator, BT, CBS, Chinese Super League, DAZN, DirectTV Now, Disney, Eleven Sports, English Premier League, Eredivisie, ESPN+, Eurosport Player, TV, Facebook, FIFA, FIFA Confederations Cup, FIFA World Cup, Hulu, ITV, ITV Hub, La Liga, Matchroom Sports, Mediaset, MLB, NBA, NBC, Netflix, NFL, NHL, Optus, SBS, Serie A, Setanta, Sky, Sky Sports, Sling, Twitter, UEFA Champions League, UFC, UFC Fight Pass, Wall Street Journal.