Video consumer monetisation snapshot Q3 2022 US, Canada, Australia, UK, Germany, France, Sweden, South Korea, and Brazil
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Introduction
This slide deck presents consumer demand for video subscription services, transactional video consumption, and advertising responsiveness. The data is pulled from MIDiA’s 2022 consumer survey, fielded in the US, UK, Australia, Canada, Germany, France, Sweden, South Korea, and Brazil. The total sample size of nationally representative year old online respondents was and the survey was fielded in September 2022.
Key insights
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Subscription video on demand (SVOD) maintains its dominance with of consumers paying for monthly video subscriptions versus for free ad-supported TV).
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Penetration rates for monthly consumer SVOD spending is now at and now exceeds not spending any money on SVOD
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Live linear TV viewing has declined to
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Penetration rates for subscribing to two or more SVOD services now accounts for of all consumers
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Pay-per-view for film and TV remains niche at
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Savvy switching (strategically subscribing and unsubscribing to SVOD services based on content availability)
also remains niche at