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Video Streaming Subscription Services Market Metrics

Report by Tim Mulligan
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The 20,000 Foot View:  This report includes the key findings of MIDiA’s Global Streaming Video Subscriber Market Share Model, in which we present the subscribers, revenues and market shares of video streaming services in        different countries. This report contains charts and analysis for        countries, including consumer survey data, while the complete excel model is posted alongside this report.

Key Findings

  • At the end of 2017 there were        million streaming video subscribers, up from        million one year earlier and        million in 2015
  • Netflix comfortably retained its market leading position with        million paid subscribers representing        of all global subscribers
  • Amazon Prime Video is the second-placed service globally with its        million 2017 subscribers representing a        market share
  • Amazon Prime Video added        million net paid new subscribers in 2017, compared to        million for Netflix
  • 2017 year-on-year (YoY) market share for Amazon Prime Video increased from        to       
  • 2017 YoY market share for Netflix decreased from        to       
  • The US represents        of global subscription revenue and        of subscribers 
  • Netflix was the leading US subscription service at the end of 2017 with        subscriber market share and        of revenues
  • Amazon Prime Video added        million subscribers in the US in 2017 compared with        million in 2016
  • Netflix added        million subscribers in the US in 2017 compared with        million added in 2016
  • Amazon Prime Video held a        subscriber market share in Germany with        million subscribers and        million in revenue
  • Netflix’s UK 2017 subscriber market share of               million subscribers) is up        on 2016 when it had        million subscribers
  • Tencent Video had        million subscribers in China in 2017, up from        million in 2016 and        million in 2015
  • India subscription services generated        million in revenues in 2017 with        million subscribers
  • India is the fastest growing video streaming subscription market with a        increase in revenues and a        increase in subscriber numbers in 2017

Companies and brands mentioned in this report: Amazon Prime Video, CBS All Access, Claro Video, CraveTV, Club Illico, Crunchyroll, CuriosityStream, DAZN, DirecTV Now, Ditto TV, Esporte Interativo Plus, Eros Now, Eurosport Player, Foxtel Play, Flimmit, Hayu, Hopster, HBO Go, HBO Now, Hulu, iQiYi, ITV Essentials, Kymba, Looke, Maxdome, MUBI, MLB.TV, Netflix, Net TV Plus, NHL.TV, Premier Player HD, Now TV, Rabbit TV Plus, Stan, Starz, Showtime Anytime, Sky Ticket, Sling TV, Sohu Video, Spuul, Tencent Video, Trace Play, UFC Fight Pass,        WWE Network, YouKu Tudou, YouTube Red

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