Video Streaming Subscription Services Market Metrics
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The 20,000 Foot View: This report includes the key findings of MIDiA’s Global Streaming Video Subscriber Market Share Model, in which we present the subscribers, revenues and market shares of video streaming services in different countries. This report contains charts and analysis for countries, including consumer survey data, while the complete excel model is posted alongside this report.
Key Findings
- At the end of 2017 there were million streaming video subscribers, up from million one year earlier and million in 2015
- Netflix comfortably retained its market leading position with million paid subscribers representing of all global subscribers
- Amazon Prime Video is the second-placed service globally with its million 2017 subscribers representing a market share
- Amazon Prime Video added million net paid new subscribers in 2017, compared to million for Netflix
- 2017 year-on-year (YoY) market share for Amazon Prime Video increased from to
- 2017 YoY market share for Netflix decreased from to
- The US represents of global subscription revenue and of subscribers
- Netflix was the leading US subscription service at the end of 2017 with subscriber market share and of revenues
- Amazon Prime Video added million subscribers in the US in 2017 compared with million in 2016
- Netflix added million subscribers in the US in 2017 compared with million added in 2016
- Amazon Prime Video held a subscriber market share in Germany with million subscribers and million in revenue
- Netflix’s UK 2017 subscriber market share of million subscribers) is up on 2016 when it had million subscribers
- Tencent Video had million subscribers in China in 2017, up from million in 2016 and million in 2015
- India subscription services generated million in revenues in 2017 with million subscribers
- India is the fastest growing video streaming subscription market with a increase in revenues and a increase in subscriber numbers in 2017
Companies and brands mentioned in this report: Amazon Prime Video, CBS All Access, Claro Video, CraveTV, Club Illico, Crunchyroll, CuriosityStream, DAZN, DirecTV Now, Ditto TV, Esporte Interativo Plus, Eros Now, Eurosport Player, Foxtel Play, Flimmit, Hayu, Hopster, HBO Go, HBO Now, Hulu, iQiYi, ITV Essentials, Kymba, Looke, Maxdome, MUBI, MLB.TV, Netflix, Net TV Plus, NHL.TV, Premier Player HD, Now TV, Rabbit TV Plus, Stan, Starz, Showtime Anytime, Sky Ticket, Sling TV, Sohu Video, Spuul, Tencent Video, Trace Play, UFC Fight Pass, WWE Network, YouKu Tudou, YouTube Red