YouTube Q2 2017 Quietly Bigger And Better Than Ever

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The 20,000 Foot View: The announcement in June 2017 that YouTube had        billion monthly logged-in users was the first official user number since the 2013 tally of One billion unique monthly users. This metrics reticence stands in stark contrast to rivals in the attention economy, such as Facebook, which provides quarterly updates on its continued growth in active users. In spite of Alphabet’s policy of deliberately underplaying YouTube’s engagement metrics, the upsurge in views and steady increase in consumer penetration highlights the strength of growth in both activity and users. This has been achieved in the face of a continued push onto video by platforms across the digital media spectrum. Despite increased competition from several directions, YouTube has managed to stay ahead of the pack, way ahead of the pack.

Key Findings

• YouTube engagement is up        in        2017
• Engagement is up despite total channel subscribers being down        to        billion for the top        most viewed channels 
• Music is still the key YouTube content category, accounting for        of channel views but is not keeping up with overall YouTube growth
• Music’s overall share of views declined by        from        in        2016 to        % in        2017
       of YouTube Monthly Active Users (MAUs) are aged over       
• Only        of YouTube users are aged       
       of consumers in 2017 use YouTube on a monthly basis up from        in 2015        of consumers subscribe to YouTube channels

Companies and brands mentioned in this report: Alphabet, Facebook, Google, Instagram, Snapchat, YouTube