MIDiA Reports

YouTube Disruptors
The Companies That Aim To Challenge YouTube In Its Second Decade

Report by Tim Mulligan

10 Mar 2015

The 20,000 Foot View YouTube’s supercharged success over the last decade shows signs of having created a monopolistic mindset in the company that leaves it ripe for disruption. Its runaway success as...

YouTube Channel Growth
How Native Content Strategies Will Underpin Success

Report by Tim Mulligan

5 Mar 2015

£300.00 excl. VAT

YouTube

10th anniversary viral stars

traditional media content producers

The 20,000 Foot View YouTube’s first decade established the video category that is still widely referred to as short form video, even though it is only music videos that any longer cling religiously...

YouTube Channels
How YouTube Stars Build Engaged Audiences

Report by Tim Mulligan

5 Mar 2015

£300.00 excl. VAT

YouTube

YouTube Native Stars

viral stars

The 20,000 Foot View With 1 billion monthly users, YouTube is the third most popular online destination globally making it the world’s de facto pure play video destination. A whole generation has grown...

Apple Subscriptions
How Lightning Could Strike Twice For Apple

Report by Mark Mulligan

3 Mar 2015

Apple

apple subscriptions

beats

The 20,000 Foot View Apple’s 21st renaissance all started with music, with the iPod. With the succession of successful products that followed, Apple perfected its early follower model, waiting for others...

Music Piracy in Brazil
Assessing the Impact on Music Consumption

Report by Mark Mulligan

12 Feb 2015

£300.00 excl. VAT

brazil

brazilian music market

p2p

The 20,000 Foot View During the last decade Brazil underwent great economic advances, removing a considerable part of its population from poverty, placing them into the consumer market. Now, these Brazilian...

The Aficionado Impact
How Super Fans Changing Spending Patterns Are Dragging Down Music Sales

Report by Mark Mulligan

12 Feb 2015

consumer behavior

consumer behaviour

music consumers

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Next Generation Music Products
Monetising Super Fans With Interactive Artist Subscriptions

Cover image for Next Generation Music Products

Report by Mark Mulligan

15 Jan 2015

£500.00 excl. VAT

Music Products

Innovation

The 20,000 Foot View There is a growing disconnect between fan engagement and fan monetisation. Facebook and YouTube took artist-fan engagement to the masses, but music spending is still falling. Aficionados,...

Profiling The Paid Content Consumer
Music Still Leads In A Niche But Growing Sector

Cover image for Profiling The Paid Content Consumer

Report by Mark Mulligan

15 Jan 2015

Paid Content

content

premium content

The 20,000 Foot View Paid content used to be one of the web’s backwaters. Change, however, is afoot, thanks to innovations such as app stores, tablets and media streamers. Music, video, games and books...

US Music Consumer Deep Dive
The Growing Impact Of Free

Cover image for US Music Consumer Deep Dive

Report by Tim Mulligan

7 Jan 2015

£400.00 excl. VAT

music consumers

us music consumers

us consumers

The 20,000 Foot View The world’s largest music market continues to set the pace for digital music adoption among the large music markets. Tech savvy young Americans are increasingly embracing consumption...

Music Consumer Segmentation
From Lagging Indicators To Leading Indicators

Cover image for Music Consumer Segmentation

Report by Mark Mulligan

18 Dec 2014

consumer segmentation

consumer behavior

consumer behaviour

The 20,000 Foot View Consumer music behaviour, tastes and attitudes vary dramatically. The ability to delineate discrete segments is crucial for targeting music services and for artist marketing. Over...

Holiday Gifting
Music’s Gifting Digital Double Whammy

Report by Mark Mulligan

11 Dec 2014

consumer behavior

consumer behaviour

music consumers

The 20,000 Foot View The music industry has long placed supreme importance on the holiday season and it is a habit that dies hard. Release schedules are still geared towards the period and seasonal sales...

The App Bubble Burst
The Coming App Economy Correction

Report by Karol Severin and Martyn Davies

5 Nov 2014

mobile

mobile apps

smartphones

The 20,000 Foot View In May 2014 we warned about potential risks of the Superstar App Economy. Too few apps were taking most of the revenue. Investors funded huge marketing and development budgets in a...

Unlocking YouTube
How YouTube’s Music Key Will Impact Subscriptions

Report by Mark Mulligan and Martyn Davies

16 Oct 2014

streaming

YouTube

music videos

The 20,000 Foot View YouTube is the globe’s leading digital music service but it delivers comparatively little back to the music industry in direct revenue. Even the one billion dollars paid out in Content...

Global Digital Music Services Benchmark
The Digital Music Marketplace

Cover image for Global Digital Music Services Benchmark

Report by Mark Mulligan

5 Sep 2014

Pandora

Slacker

itunes radio

The 20,000 Foot View The global digital music industry may only be growing steadily (5% in 2013) but beneath the headline number is a richly varied picture of different services, diverse regional growth...

The Streaming Effect
Assessing The Impact Of Streaming Music Behaviour

Report by Alun Simpson and Mark Mulligan

15 Aug 2014

Spotify

streaming music

streaming subscriptions

The 20,000 Foot View Streaming has arrived and is here to stay, that much is clear. What is not is how it will impact existing music revenue streams. Though neither a business model nor a product, streaming...

Content Connectors
How the Coming Digital Content Revolution Will Change Everything

Report by Mark Mulligan

12 Aug 2014

google

Apple

Amazon

The 20,000 Foot View Content Connectors, devices such as Apple TV, Google’s Chromecast, Amazon Kindle Fire TV and Roku, are set to transform the way in which mainstream consumers interact with digital...

Global Music Forecasts 2014 to 2019
The Shift To The Consumption Era

Cover image for Global Music Forecasts 2014 to 2019

Report by Mark Mulligan

16 Jul 2014

music revenue

Streaming and Subscriptions

music downloads

The 20,000 Foot View 2013 was the recorded music industry’s 14th successive year of revenue decline. The prolonged death rattle of the CD continues to drag the global market down with it and things just...

The App Superstar Economy
Dissecting the Global App Store Marketplace

Cover image for The App Superstar Economy

Report by Karol Severin

16 Jul 2014

mobile

mobile apps

smartphones

The 20,000 Foot View Accelerating smartphone and tablet adoption around the world is supercharging an already buoyant app store economy. A combination of Apple’s tightly integrated ecosystem and Google’s...

The Death of the Long Tail
The Superstar Music Economy

Cover image for The Death of the Long Tail

Report by Mark Mulligan

14 Jul 2014

music revenue

artists

superstar artist economy

The 20,000 Foot View The 21st century decline in recorded music revenues continues to send shockwaves throughout the music industry and although there are encouraging signs of digital-driven growth, the...

The Superstar Artist Economy
Artist Income and the Top 1%

Cover image for The Superstar Artist Economy

Report by Mark Mulligan

12 Jul 2014

music revenue

live music

live

The 20,000 Foot View Since the advent of piracy artists have been told that they need not worry about declining music sales because their core business is making money from live and merchandise. At a headline...