MIDiA Reports

Nightlife in the new normal
Remote work shifts the entertainment balance

Cover image for Nightlife in the new normal

Report by Tatiana Cirisano and Perry Gresham

4 Jan 2023

Coronavirus pandemic work patterns are now ingrained in the United States, where 42% of consumers work from home and a fifth are hybrid workers. In the ‘new normal’, home workers spend less time on...

Music discovery snapshot Q3 2022
Fandom under threat

Cover image for Music discovery snapshot Q3 2022

Report by Kriss Thakrar and Tatiana Cirisano

4 Jan 2023

£3,000.00 excl. VAT

Music

Marketing Strategy

Despite the hyper-saturated music landscape, music discovery is generally not a problem for most consumers. Gen Z and millennials have similar music discovery habits, but gen Z struggle slightly more...

The great movie reset
How films can drive higher income spending in video

Report by Tim Mulligan

22 Dec 2022

£3,000.00 excl. VAT

Film

Movies

movie-going

The role of film in popular culture and the evolution of video streaming has reached an inflection point. After the near death of the box office in 2020, and the subsequent shattering of the box office...

Social 2.0
Social media’s survival of the fittest, and how marketers fit in

Report by Ashleigh Millar

21 Dec 2022

£3,000.00 excl. VAT

Media and Marketing

Cultural Trends

The history of social media has long been defined by continual evolution and iteration, but now shifts across the value chain are becoming more substantive, heralding a new era. Social platforms themselves...

2023 MIDiA predictions
Pivot point

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Sam Griffin, Kazia Rothwell and Ben Woods

20 Dec 2022

£5,000.00 excl. VAT

Critical Developments

Business Strategy

predictions

In this report, MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, games, marketing, audio and cultural trends in 2023 and...

Music industry earnings Q3 2022
Pre-recession growth

Cover image for Music industry earnings Q3 2022

Report by Mark Mulligan

20 Dec 2022

£3,000.00 excl. VAT

music industry growth

music industry revenues

label revenues

The early 2020s saw an influx of capital into the music business, with the promise of music rights being an asset class that was uncorrelated with the wider economy. The irony is that as music catalogue...

Esports bundle
Available for a limited time

Report by Karol Severin and Sam Griffin

12 Dec 2022

£5,000.00 excl. VAT

esports

Games

Sports

This bundle contains three of our most recent esports reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent data at...

The next challenge for esports
Striking the balance between creators and athletes

Cover image for The next challenge for esports

Report by Karol Severin and Sam Griffin

9 Dec 2022

£3,000.00 excl. VAT

Games

Business Strategy

Esports organisations are past the initial ‘hype stage’. They are now in a phase where they need to make their business models work commercially. The ongoing adverse macroeconomic climate only exacerbates...

Music subscriber market shares 2022
Chinese Dragon

Cover image for Music subscriber market shares 2022

Report by Mark Mulligan

5 Dec 2022

£7,500.00 excl. VAT

Music

As the world edges towards a recession, the music streaming market continues to stand strong. Despite indications of slowdown in some markets, the global music subscriber market remains buoyant. Growth,...

The global podcast opportunity
Unlocking format growth

Cover image for The global podcast opportunity

Report by Annie Langston

30 Nov 2022

£3,000.00 excl. VAT

western

opportunities

Spotify

While mainstream media tends to focus on podcast growth in Western territories, understanding digital-audio consumption on a global scale will be key to future growth. Each territory has unique listener...

Lean-through listening
The impact of context on consumption and ad responsiveness

Report by Hanna Kahlert

30 Nov 2022

£3,000.00 excl. VAT

Media and Marketing

This slidedeck features data from MIDiA’s Q3 2022 Consumer Survey, looking at segments ofmusic listeners, and their listening and discovery behaviours. This coversmusic services consumption, music video...

Closing the background gap
Focused versus background audio listening

Cover image for Closing the background gap

Report by Kriss Thakrar, Tatiana Cirisano and Annie Langston

30 Nov 2022

£3,000.00 excl. VAT

background gap

platforms

audio

The rise of attention inflation means that consumers are maximising their limited time by multitasking between various formats, spurring a rise in background consumption. This creates a “new” space...

DSP user profiles
Small is beautiful

Report by Mark Mulligan

29 Nov 2022

£3,000.00 excl. VAT

With streaming music now in its mature growth stage in most leading music markets, differentiation will be key to unlocking further growth pockets. While this will likely require innovation in both product...

A field of all levels
Strategizing music’s attention economy

Report by Tatiana Cirisano

29 Nov 2022

£3,000.00 excl. VAT

attention economy

attention recession

attention inflation

Over roughly the past decade, each stage in the evolution of the attention economy accelerated the pace of fragmentation and oversaturation in music, unearthing new challenges for each micro-generation...

Video reports bundle
Available for a limited time

Report by Tim Mulligan and Ben Woods

28 Nov 2022

£5,000.00 excl. VAT

This bundle contains three of our most recent video reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent data at...

Games strategy bundle
Available for a limited time

Report by Karol Severin and Sam Griffin

28 Nov 2022

£5,000.00 excl. VAT

This bundle contains three of our most recent games strategy reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent...

Games marketing bundle
Available for a limited time

Report by Karol Severin and Sam Griffin

28 Nov 2022

£5,000.00 excl. VAT

This bundle contains three of our most recent games marketing reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent...

Unlocking the saturation conundrum
Key video trends going into 2023

Cover image for Unlocking the saturation conundrum

Report by Tim Mulligan, Hanna Kahlert, Sam Griffin and Ben Woods

14 Nov 2022

Free Report

A key challenge confronting the video streaming landscape in the current attention inflation era is maintaining engagement. Up until now, video streaming has been fixated on growth. In a saturated marketplace...

From video hardware to entertainment hardware
The gamer opportunity for smart TVs

Cover image for From video hardware to entertainment hardware

Report by Tim Mulligan

8 Nov 2022

£3,000.00 excl. VAT

Video

smart TV gamers

smart TV gaming streaming retention

Smart-TV-owning gamers skew older and combine increased consumption spend with an increased willingness to pay for content and entertainment more broadly. Smart-TV owners over-index for games consumption...

Social media marketing is becoming its own cultural moment

Report by Hanna Kahlert and Ashleigh Millar

31 Oct 2022

£3,000.00 excl. VAT

Media and Marketing

Marketing Strategy

Audiences are changing the ways they interact with entertainment, as well as how they respond to advertising and marketing designed to promote it. Audiences are increasingly creative and engage in lean-through...