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Music streaming is failing to foster cultural moments – but it does not have to

Cover image for Music streaming is failing to foster cultural moments – but it does not have to
Blog post by Hanna Kahlert
29 Jun 2022
streaming
heat waves
glastonbury
Listening to music is, and has always been, an intrinsically emotional experience. Music does not appeal to rational dialogue or scientific evidence; it directly evokes the feelings beneath. It can be...
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Churn in the era of dynamic retention

Cover image for Churn in the era of dynamic retention
Blog post by Mark Mulligan
24 Jun 2022
Churn
Video
Music
Kantar, a survey vendor, has been getting some attention by passing off consumer data as an actual measure of subscribers and suggesting that the music subscriber base actually declined in Q1 2022. It...
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Reflections on the music industry at NFT.NYC

Cover image for Reflections on the music industry at NFT.NYC
Blog post by Tatiana Cirisano
23 Jun 2022
cryptocurrency
NFT
record labels
At the fourth annual NFT.NYC conference in New York, the sentiment fell somewhere between faint excitement and “so this is still a thing, right?” Unlike this time last year, when the music industry...
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Why today’s music creators are no longer playing the fame game

Cover image for Why today’s music creators are no longer playing the fame game
Blog post by Tatiana Cirisano
16 Jun 2022
music streaming
Music creators
creator economy
Since the music industry’s beginnings, success has been tied to fame and fortune. But as more and more artists grow dissatisfied with the harsh economics of streaming, their strategies are changing —...
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The Kate Bush resurgence shows that music consumption has no time stamp

Cover image for The Kate Bush resurgence shows that music consumption has no time stamp
Blog post by Keith Jopling
13 Jun 2022
Strategy
Spotify
streaming
There are not many good news stories at the moment. It has brightened up my summer a little, though, to see music legend Kate Bush (or ‘our Kate’ if you happen to be British) acknowledge that her song,...
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Why Spotify’s TAM is only part of the story

Cover image for Why Spotify’s TAM is only part of the story
Blog post by Mark Mulligan
9 Jun 2022
TAM
addressable audience
Spotify
Spotify just held an investor day in which it ran through its vision for growth.  Spotify has long touted the concept of its total addressable market (TAM), its path to a billion users and the role of...
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Burning out and fading away: the exhausting job of marketing new music

Cover image for Burning out and fading away: the exhausting job of marketing new music
Blog post by Keith Jopling
31 May 2022
streaming
Marketing
Online video
The recent protests by music artists about the pressures of keeping up a constant presence on social media are disconcerting in an age when many artists are struggling with mental health issues and wellbeing....
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Music creator survey, Q4 2021
Redefining success

Cover image for Music creator survey, Q4 2021
Report by Tatiana Cirisano
31 May 2022
£3,000.00 excl. VAT
Music
20,000 foot view:  As the barriers to music creation continue to lower, more creators enter the field, yet it is becoming harder than ever to earn a living through music, with a finite amount of revenue...
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The Attention Recession
How inflation and the pandemic are reshaping entertainment

Cover image for The Attention Recession
Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano and Annie Langston
27 May 2022
Free Report
Video
Music
Games
With the recent announcement of the 0.2 million subscriber drop in Netflix’s Q1 2022 figures, and Spotify seeing slower paid user growth, MIDiA’s predicted attention recession has come into fruition....
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The record label addiction to virality is about the attention recession, too

Cover image for The record label addiction to virality is about the attention recession, too
Blog post by Tatiana Cirisano
26 May 2022
social media
Content Creators
creator economy
In a painfully-of-the-moment twist of irony, Halsey went viral on TikTok this week for speaking out about the pressure to do just that. “Basically I have a song that I love that I wanna release ASAP,...
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Is TikTok becoming a record label? The question misses the point

Cover image for Is TikTok becoming a record label? The question misses the point
Blog post by Tatiana Cirisano
18 May 2022
music streaming
music industry
fandom
Every time TikTok does anything that seems to hedge on record label territory, someone inevitably asks the question: is TikTok turning into a record label? Cue the eye-rolls from the music industry. No...
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How the iPod changed everything

Cover image for How the iPod changed everything
Blog post by Mark Mulligan
10 May 2022
ipod
iphone
ipad
Apple just announced that it is finally ending production of the iPod . At 21 years of age, it outlived many of the dramatic changes it witnessed and triggered. In this age, dominated by streaming (and...
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What Snapchat is getting right about the future (and why music should pay attention)

Cover image for What Snapchat is getting right about the future (and why music should pay attention)
Blog post by Tatiana Cirisano
6 May 2022
music industry
social media
snapchat
The music industry has spent the last few years studying the ins and outs of new platforms like TikTok and Twitch, with good reason. But the decade-old Snapchat increasingly appears to be social media’s...
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Music industry earnings 2021: Riding the wave

Cover image for Music industry earnings 2021: Riding the wave
Blog post by Mark Mulligan
6 May 2022
streaming music
record labels
live music
Universal music’s Q1 2022 earnings showed continued growth but a noticeable slowdown in streaming growth, with streaming revenues up 12% year-on-year (YoY) in USD term compared to a growth of 35% one...
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Women In Music 2022
Deutsch, Español, Français, Italiano, Nederlands, Português

Cover image for Women In Music 2022
Report by Hanna Kahlert, Srishti Das and Tatiana Cirisano
5 May 2022
Free Report
Music
BE THE CHANGE – Women In Music 2022. The report and executive summary are here available to download in French, and the executive summary is further available to download in German, Dutch, Spanish, Portuguese,...
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BE THE CHANGE – Women In Music 2022

Cover image for BE THE CHANGE – Women In Music 2022
Report by Hanna Kahlert, Srishti Das and Tatiana Cirisano
4 May 2022
Free Report
Music
The last two years of pandemic-driven disruption in the music industry may just have created a window of opportunity for real change in the fight for gender equality. The next generation of women music...
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When will a better future arrive for women in music?

Cover image for When will a better future arrive for women in music?
Blog post by Srishti Das
4 May 2022
women in music
diversity and inclusion
gender diversity
Last year, MIDiA Research, together with TuneCore and Believe, launched BE THE CHANGE: Women making music  to highlight the barriers faced by minority creators and executives alike. We have now published...
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Spotify’s presidential size loss reveals key aspect of the audio market

Cover image for Spotify’s presidential size loss reveals key aspect of the audio market
Blog post by Annie Langston
29 Apr 2022
Podcasts
Spotify
celebrity
At the start of the audio battle, Spotify leveraged exclusive content and company acquisitions to establish its current market position. In 2020, Spotify announced a series of flashy podcast deals that...
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The pandemic catalysed a streaming business model reckoning. Is the live sector next?

Cover image for The pandemic catalysed a streaming business model reckoning. Is the live sector next?
Blog post by Tatiana Cirisano
27 Apr 2022
live music
live nation
touring
The news is everywhere: concerts are back. Coachella heralded the return of a roaring festival season, hundreds of acts are back on the road, and Live Nation says it is expecting a record year. But other...
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The attention recession has hit Spotify too

Cover image for The attention recession has hit Spotify too
Blog post by Mark Mulligan
27 Apr 2022
Video
Music
Media and Marketing
Spotify added two million subscribers in Q1 2022.  Yes, this incorporates the impact of 1.5 million lost Russian subscribers and is set against Netflix having lost 0.2 million subscribers over the same...
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